Senior Retention Manager
2 days ago
We are seeking a highly skilled Senior Retention Manager to join our team at Beach House Group. As a key member of our customer experience team, you will be responsible for designing and executing strategies that drive customer retention, loyalty, and lifetime value across multiple channels.
Responsibilities- Own the end-to-end customer journey and retention strategy, focusing on subscriber growth, retention, loyalty initiatives, and long-term customer relationships.
- Drive efforts to reduce churn, improve engagement, repeat purchase, and lifetime value.
- Oversee strategy, execution, and reporting for existing retention programs.
- Develop and optimize lifecycle strategies for key customer cohorts to grow the active customer and subscriber base.
- Manage testing roadmaps for retention programs, ensuring alignment with core KPIs.
- Measure and report on retention activities against KPIs, A/B testing, and ad hoc reports.
- Manage, mentor, and develop other Retention team members.
- Collaborate cross-functionally with Brand Marketing, Creative, eCommerce, Performance Marketing, Customer Service to build strong partnerships.
- Develop marketing initiatives and strategies to drive customer loyalty, engagement, and LTV.
- Analyze and develop customer segmentation strategies, applying insights to enhance retention.
- Minimum of 4+ years of experience in customer retention and lifecycle marketing.
- Proven track record in driving customer retention and loyalty, including developing and implementing customer segmentation strategies.
- Experience with Email Service Providers or CRM platforms (e.g., Klaviyo, Cordial).
- Strong analytical skills with expertise in digital analytics, campaign tracking, and ROI metrics.
- Collaborative mindset with the ability to work cross-functionally and navigate ambiguity while maintaining attention to detail.
- Excellent project management skills, with the ability to set goals, meet deadlines, and multitask in a fast-paced environment.
We are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today's consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap.
We celebrate diversity and are committed to creating an inclusive environment for all employees. Beach House Group is an equal opportunity employer.
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