Retention Marketing Manager

4 days ago


Los Angeles, California, United States Awe Inspired Full time
Retention Marketing Manager

About the Role:

We are seeking a highly skilled Retention Marketing Manager to join our team at Awe Inspired. As a key member of our marketing department, you will be responsible for developing and executing lifecycle marketing campaigns that drive customer engagement and retention.

Key Responsibilities:

  • Retention Campaign Execution: Collaborate with product, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention.
  • Email & SMS Management: Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance.
  • Customer Insights & Segmentation: Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs.
  • Data Analysis & Reporting: Track KPIs like open rates, click-through rates, conversion rates, and retention. Provide insights and recommendations for continuous improvement.
  • A/B Testing & Optimization: Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.
  • List Growth & Churn Reduction: Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention.
  • Loyalty & Membership Programs: Manage and optimize loyalty and membership programs to strengthen customer relationships and retention.
  • Acquisition & Customer Feedback: Oversee customer acquisition funnels and integrate survey and quiz insights into retention strategies.
  • Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.

Requirements:

  • 3-5 years of experience in lifecycle marketing, CRM, or digital retention marketing.
  • Proven success in customer retention and engagement strategies with measurable impact on LTV.
  • Experience with e-commerce platforms such as Shopify and retention tools like Klaviyo and Yotpo.
  • Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing.
  • Proficiency with Google Suite, Excel, Google Analytics, Figma, and CRM platforms.
  • Excellent communication, creativity, and attention to detail.
  • Ability to manage multiple projects in a fast-paced, results-focused environment.
  • Strong collaboration skills to work effectively across teams and influence key stakeholders.

What We Offer:

  • Attractive base salary and performance-based bonus;
  • Generous healthcare benefits;
  • 401k matching program;
  • 50% off all Awe products and quarterly product stipend;
  • Membership to Hollywood's top creative co-working space;
  • Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program;
  • Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment;
  • Collaboration opportunity with enthusiastic founder team;
  • Caring environment that values the societal impacts of its operations as much as financial gain.

Awe Inspired is an Equal Opportunity Employer:

We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We welcome applications from qualified candidates of all backgrounds and perspectives.


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