Retention Marketing Manager
4 days ago
About the Role:
We are seeking a highly skilled Retention Marketing Manager to join our team at Awe Inspired. As a key member of our marketing department, you will be responsible for developing and executing lifecycle marketing campaigns that drive customer engagement and retention.
Key Responsibilities:
- Retention Campaign Execution: Collaborate with product, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention.
- Email & SMS Management: Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance.
- Customer Insights & Segmentation: Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs.
- Data Analysis & Reporting: Track KPIs like open rates, click-through rates, conversion rates, and retention. Provide insights and recommendations for continuous improvement.
- A/B Testing & Optimization: Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.
- List Growth & Churn Reduction: Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention.
- Loyalty & Membership Programs: Manage and optimize loyalty and membership programs to strengthen customer relationships and retention.
- Acquisition & Customer Feedback: Oversee customer acquisition funnels and integrate survey and quiz insights into retention strategies.
- Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.
Requirements:
- 3-5 years of experience in lifecycle marketing, CRM, or digital retention marketing.
- Proven success in customer retention and engagement strategies with measurable impact on LTV.
- Experience with e-commerce platforms such as Shopify and retention tools like Klaviyo and Yotpo.
- Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing.
- Proficiency with Google Suite, Excel, Google Analytics, Figma, and CRM platforms.
- Excellent communication, creativity, and attention to detail.
- Ability to manage multiple projects in a fast-paced, results-focused environment.
- Strong collaboration skills to work effectively across teams and influence key stakeholders.
What We Offer:
- Attractive base salary and performance-based bonus;
- Generous healthcare benefits;
- 401k matching program;
- 50% off all Awe products and quarterly product stipend;
- Membership to Hollywood's top creative co-working space;
- Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program;
- Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment;
- Collaboration opportunity with enthusiastic founder team;
- Caring environment that values the societal impacts of its operations as much as financial gain.
Awe Inspired is an Equal Opportunity Employer:
We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We welcome applications from qualified candidates of all backgrounds and perspectives.
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