Marketing Manager

6 days ago


Los Angeles, California, United States Fashion Nova Full time
About Us

Fashion Nova is a fashion-forward and trend-driven apparel and lifestyle brand that celebrates individuality and inclusiveness. We use our platform to spread positivity and create a unique experience for our customers and employees.

Role Overview

The Manager, Retention Marketing will oversee the company's creative email marketing initiatives, elevating our brand and captivating our customers. This role involves methodically optimizing and experimenting with different approaches, leading ongoing campaigns, and targeting different stages of the customer lifecycle.

Responsibilities
  • Optimize campaigns by testing subject lines, creative, copy, send time, and other elements
  • Develop customer lifecycle campaigns from onboarding flows to retention, eliminating the risk of lapsing emails
  • Develop customer segments integrated into our flow lifecycle with personalized content
  • Overhaul existing flows based on strategy and collaboration with marketing and content teams
  • Develop email testing plans, report results, and provide recommendations for enhancement and elevation
  • Drive a mobile-first approach to optimizing all email templates
  • Analyze campaign results, generating reporting analytics with insights and recommendations for optimization
  • Ensure flawless engagement on all emails, including QA content, linking, segmentation, and more
  • Own the end-to-end management of all emails, excluding content creation, including strategy, campaign setup, reporting, and daily monitoring
  • Partner with cross-functional teams to ensure creative assets are approved and scheduled prior to deployment
  • Maintain email deliverability and integrity across all IPs using Return Path
Requirements
  • Four plus years of experience across email and SMS campaigns
  • Experience working with Klaviyo and/or Sailthru
  • Experience with key email metrics to support and recommend innovative marketing strategies
  • Knowledge in CAN-SPAM, GDPR, and email best practices
  • Impeccable attention to detail and quality assurance
  • BA/BS degree or equivalent work experience
  • English, additional language(s) an advantage
  • Schedule: Monday - Friday, core business hours, onsite
Benefits
  • Formalized career paths
  • Flat management platform
  • Manager training academy
  • Creative development internship program
  • Fashion Nova cares program
  • Flexible paid time off (PTO)
  • Medical, dental, and vision coverage
  • 401k match with immediate vesting upon eligibility
  • Stocked kitchen with gratis snacks and drinks
  • Weekly catered lunches
  • Summer Fridays at headquarters
  • Team bonding events and programs
  • Employee discounts

Fashion Nova, LLC, and subsidiaries, is an equal opportunity employer. We are committed to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations.



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