Digital Fundraising Manager

24 hours ago


Boston, Massachusetts, United States InsideHigherEd Full time
About the Role

We are seeking a highly skilled Digital Fundraising Manager to join our Membership team at WBUR. As a key member of our team, you will be responsible for developing and executing a strategy to acquire new members and increase contributions from existing members.

Key Responsibilities
  • Develop and execute a digital fundraising strategy to maximize revenue generation through member growth and acquisition
  • Analyze current and historical fundraising results to identify trends and patterns, and provide recommendations for improvement
  • Plan, create, and execute engaging fundraising campaigns via organic and paid strategies across digital platforms
  • Oversee website content related to fundraising, ensuring it is user-friendly and conversion-focused
  • Ensure that the digital fundraising strategy aligns with email communications activities
Requirements
  • Bachelor's degree or equivalent/relevant experience
  • 4-6 years of experience in fundraising, digital marketing or relevant/equivalent experience
  • Proficiency with digital marketing tools such as WordPress and Google Ad Manager; email marketing platforms such as MailChimp, Constant Contact or Salesforce MarketingCloud; donation management platforms; and CRM software
  • Persuasive messaging skills for fundraising
  • Strong interpersonal skills with an orientation to collaboration
  • Excellent written and verbal communication skills
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
About WBUR

WBUR is Boston's NPR and a public media leader, producing exceptional journalism on-air, online, on-demand, and in real life. Our mission is to produce high-quality journalism and enriching experiences that foster understanding, connection, and community for an expanding circle of people.

What We Offer
  • Hybrid work arrangements with 3 days onsite and 2 days remote
  • Paid Time Off, Holidays & Intersession
  • Tuition Remission and Professional Development through Boston University
How to Apply

To apply, visit [insert link].



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