Digital Fundraising Manager
24 hours ago
We are seeking a highly skilled Digital Fundraising Manager to join our Membership team at WBUR. As a key member of our team, you will be responsible for developing and executing a strategy to acquire new members and increase contributions from existing members.
Key Responsibilities- Develop and execute a digital fundraising strategy to maximize revenue generation through member growth and acquisition
- Analyze current and historical fundraising results to identify trends and patterns, and provide recommendations for improvement
- Plan, create, and execute engaging fundraising campaigns via organic and paid strategies across digital platforms
- Oversee website content related to fundraising, ensuring it is user-friendly and conversion-focused
- Ensure that the digital fundraising strategy aligns with email communications activities
- Bachelor's degree or equivalent/relevant experience
- 4-6 years of experience in fundraising, digital marketing or relevant/equivalent experience
- Proficiency with digital marketing tools such as WordPress and Google Ad Manager; email marketing platforms such as MailChimp, Constant Contact or Salesforce MarketingCloud; donation management platforms; and CRM software
- Persuasive messaging skills for fundraising
- Strong interpersonal skills with an orientation to collaboration
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
WBUR is Boston's NPR and a public media leader, producing exceptional journalism on-air, online, on-demand, and in real life. Our mission is to produce high-quality journalism and enriching experiences that foster understanding, connection, and community for an expanding circle of people.
What We Offer- Hybrid work arrangements with 3 days onsite and 2 days remote
- Paid Time Off, Holidays & Intersession
- Tuition Remission and Professional Development through Boston University
To apply, visit [insert link].
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