Strategic Communications Vice President
5 days ago
The Reinsurance Association of America Careers is seeking a highly skilled Vice President of Strategic Communications, Marketing and Research to support our mission as a leading trade association of property and casualty reinsurers doing business in the United States.
Key Responsibilities:
- Develop and execute a strategic communications and marketing plan to advance the association's mission and priorities, targeting trade press, broadcast, and social media.
- Serve as the primary spokesperson for press releases and media inquiries, interacting daily with reporters from major newspapers, network news organizations, industry trade publications, consumer publications, and electronic newsletters.
- Lead strategic planning and execution for key initiatives, establishing and maintaining communications policies, protocols, and procedures that prioritize member engagement.
- Ensure effective development, implementation, and evaluation of public relations and marketing plans, using measurable metrics to assess success.
- Develop research projects to support the strategic communications plan, working with individual departments to develop consistent messaging across all traditional and social media channels.
- Partner closely with the Government Affairs Department to influence policymakers and promote the association's legislative agenda.
- Draft materials for the President and officers as needed, including speeches, messages, columns, presentations, and introductions.
- Serve as a strategic counselor and business partner to the leadership team, identifying and managing communications on critical emerging policy or member issues.
- Establish departmental goals and metrics, monitoring performance and results, and serving as staff lead for the Communication Advisory Committee.
- Provide coaching and talking points to leadership on media inquiries, leading media training for internal and external spokespeople as needed.
- Act as the first point of contact for rapid-response needs, ensuring proactive, positive messaging and dialogue regarding the association.
- Cultivate and maintain relationships with communications and marketing decision-makers from new and existing members and media outlets.
- Develop creative story angles and secure coverage in high-impact print, broadcast, and online media outlets.
- Advance communications opportunities and solutions, defining and executing strategies to support them.
- Oversee and execute website content strategy, developing strategy and content for the association's publications, and designing and preparing the Annual Report.
- Review and edit internal and external documents for stakeholders, responsible for supervising communications staff.
Requirements:
- Bachelor's Degree or equivalent preferred.
- 10 or more years of communication and marketing experience, preferably in an association environment.
- Advanced knowledge of association management and public policy development process at the federal and state levels.
- Proficient with Microsoft Office, including Word, PowerPoint, and Excel.
- Excellent writing, proofreading, editing, and grammar skills.
Benefits:
- Competitive benefits package, including medical, dental, vision, and life insurance.
- Long-term disability, long-term care insurance, 401(k) with matching and discretionary contributions.
- Generous paid time off and all Federal holidays.
To Apply: Please submit your cover letter and resume for consideration.
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