Vice President of Strategic Communications and Marketing

5 hours ago

Washington, Washington, D.C., United States The HR Team Full time
Job Title: Vice President of Strategic Communications, Marketing and ResearchJob Summary

The Reinsurance Association of America (RAA) is seeking a highly skilled Vice President of Strategic Communications, Marketing and Research to lead our strategic communications program and advance our mission as the go-to source and thought leader for reinsurance.

Key Responsibilities
  • Develop and execute a comprehensive strategic communications plan to promote the value of reinsurance to various constituencies, including members of Congress, the President's administration, state insurance commissioners, and state legislators.
  • Serve as the organization's primary spokesperson for press releases and media inquiries, interacting daily with reporters from major newspapers, network news organizations, industry trade publications, consumer publications, and electronic newsletters.
  • Lead strategic planning and execution for RAA key initiatives, establishing and maintaining communications policies, protocols, and procedures that prioritize member engagement and promote work with cross-functional department leaders.
  • Ensure effective development, implementation, and evaluation of public relations and marketing plans, using measurable metrics to assess success.
  • Develop research projects to support the strategic communications plan, working with individual RAA departments to develop consistent messaging across all traditional and social media channels.
  • Partner closely with the Government Affairs Department to influence policymakers and promote RAA's legislative agenda.
  • Draft materials for the President and officers, including speeches, messages, columns, presentations, and introductions.
  • Serve as a strategic counselor and business partner to the leadership team, identifying and managing communications on critical emerging policy or member issues.
  • Establish departmental goals and metrics, monitoring performance and results, and serving as staff lead for RAA's Communication Advisory Committee.
  • Provide coaching and talking points to leadership on media inquiries, leading media training for internal and external RAA spokespeople as needed.
  • Cultivate and maintain relationships with communications and marketing decision-makers from new and existing members and media outlets.
  • Develop creative story angles and secure coverage in high-impact print, broadcast, and online media outlets.
  • Advance communications opportunities and solutions, defining and executing appropriate strategies to support them.
  • Oversee and execute website content strategy, developing strategy and content for RAA Weekly and Industry Insider, and designing and preparing the Annual Report.
  • Review and edit internal and external documents for RAA stakeholders.
  • Responsible for supervision of RAA communications staff.
Requirements
  • Bachelor's Degree or equivalent preferred.
  • 10 or more years of communication and marketing experience, preferably in an association environment.
  • Advanced knowledge of association management and public policy development process at the federal and state levels.
  • Proficient with Microsoft Office, including Word, PowerPoint, and Excel.
  • Excellent writing, proofreading, editing, and grammar skills.
Benefits

The RAA offers a very competitive benefits package, including medical, dental, vision, and life insurance, long-term disability, long-term care insurance, 401(k) with matching and discretionary contributions, generous paid time off, and all Federal holidays.

To Apply: Please submit your cover letter and resume for consideration.

Phone calls and emails to staff regarding this job posting are not accepted.

The Reinsurance Association of America is an Equal Opportunity Employer.

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