Lead Marketing Strategist

2 weeks ago

Grand Rapids, Michigan, United States Lake Michigan Credit Union Full time
Position: Lead Marketing Strategist

Location: Grand Rapids

Employment Type: Full-time, exempt

Weekly Hours: 38

Remote Work: Not available

Benefits Overview:
  • Weekly compensation
  • Comprehensive health and wellness benefits including medical (with prescription coverage), dental, and vision
  • Health Savings Account contributions, and flexible spending accounts for dependent care
  • Retirement plans such as 401(k) with company matching and pension plans
  • Paid time off including vacation, personal days, holidays, volunteer time, sick leave, and flexible hours
  • Tuition reimbursement opportunities
  • For a complete list of benefits, please refer to our benefits guide
About the Role:

Lake Michigan Credit Union is seeking a Lead Marketing Strategist to collaborate with Marketing Managers in addressing the needs of our key business sectors. The Lead Marketing Strategist will engage in account service activities and develop a comprehensive understanding of clients' business and marketing objectives, market dynamics, competitive landscape, and product offerings. This role involves direct interaction with branch managers and loan officers to fulfill their marketing requirements.

Key Responsibilities:
  • Support assigned business units by managing marketing strategies, projects, materials, and initiatives. This includes overseeing the quality assurance process for marketing outputs to ensure alignment with our brand objectives.
  • Assist in managing content marketing schedules and coordinate earned media activities with internal partners.
  • Direct and oversee the creation of marketing resources to proactively meet the needs of our branches and sales teams, including event management related to marketing outputs.
  • Maintain a deep understanding of the client's business landscape and objectives by participating in meetings, conducting competitive research, collaborating with clients and staff, and staying informed on industry trends.
  • Manage the tracking and assessment of various marketing initiatives, providing recommendations for enhancements and delivering analytical reports based on outcomes versus objectives.
  • Ensure timely completion of projects by coordinating with marketing personnel and clients, while keeping all relevant parties informed of progress.
Qualifications:

This position is ideal for candidates who possess:
  • Three to five years of relevant experience in a marketing capacity.
  • A bachelor's degree in advertising, marketing, or business.
  • Proficiency in Excel, PowerPoint, Word, and CRM systems (Microsoft Dynamics).
  • Strong problem-solving abilities and excellent analytical skills, including budgeting and forecasting.
About Us:

Lake Michigan Credit Union is proud of its legacy and excited about its future. As one of the largest credit unions in the nation, we are headquartered in West Michigan. As a not-for-profit institution, we are owned by our members rather than corporate shareholders, ensuring accountability and shared success. Our commitment to doing what is best for our members drives every decision we make.

At LMCU, you will have the opportunity to grow and advance your career while working alongside talented teams dedicated to your professional development. We empower our employees by providing ongoing training, support, and opportunities to achieve career aspirations.

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