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Lead Commercial Strategist

2 months ago

Grand Rapids, Michigan, United States Veetee Group Full time

Position Overview:

The Lead Commercial Strategist will be instrumental in propelling revenue enhancement and market achievement for our esteemed brands. This role emphasizes innovative and customer-focused methodologies, where the individual will spearhead the formulation and implementation of commercial strategies, nurturing robust relationships both internally and externally.

Key Responsibilities:

  • Drive revenue and profitability through adept execution of brand strategies.
  • Build and maintain relationships with customers and internal stakeholders across all levels.
  • Analyze customer business strategies and growth drivers to create effective Joint Business plans that align with strategic goals.
  • Conduct comprehensive market research to uncover trends, consumer behaviors, and emerging opportunities, providing insights for strategic decisions.
  • Ensure successful implementation of innovation initiatives.
  • Collaborate with the marketing team to synchronize commercial strategies with brand marketing efforts, ensuring a unified and impactful market presence.
  • Assist management in defining budgets, targets, and growth-oriented strategies.
  • Identify and pursue business opportunities to enhance brand visibility and market presence.
  • Negotiate pricing adjustments, product range, distribution, shelf positioning, and promotional activities to strengthen the brand within the customer portfolio.
  • Develop customer-specific plans and strategies in accordance with budgetary constraints, cost structures, packaging, and retail pricing.
  • Manage Own Label contracts as necessary, including acquiring new business, maintaining existing accounts, and overseeing P&L in a commodity-driven landscape.
  • Create and sustain demand forecasts at volume, value, and profit levels in collaboration with the demand planning team.
  • Work with the supply chain team to ensure effective customer service and fulfillment for each retailer.
  • Stay attuned to market dynamics and industry trends, monitoring competitor activities and adjusting strategies to ensure brand growth.
  • Perform any other reasonable duties or responsibilities as directed by management.

Required Skills, Knowledge, and Experience:

  • Extensive experience managing major retailers/multiples within the FMCG sector at a senior level.
  • Proven success in expanding branded businesses in a fast-paced environment.
  • Demonstrated track record of meeting KPIs and achieving targets.
  • Skilled in commercial analysis and data interpretation to guide strategic decision-making.
  • Adept at cultivating and managing relationships across all organizational levels and with external clients.
  • Proven expertise in negotiation and influence, capable of driving successful outcomes in diverse business contexts.
  • Self-starter with a proactive approach to tasks.
  • Willingness to undertake regular national travel as necessary to manage customer relationships.
  • Enthusiastic, resilient, and persuasive with exceptional communication skills and a strong customer focus.
  • Ability to adapt positively to changing business priorities and maintain composure under pressure.
  • Brings a creative and innovative mindset to problem-solving and decision-making.