Lead Video Investment Strategist

1 week ago


New York, New York, United States PMX Full time
Job Overview

Company Overview:
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe, recognized on the Euronext Paris FR, CAC 40. PMX operates as a comprehensive activation powerhouse, adept at applying investments intelligently by harnessing scale, innovative marketplace strategies, and profound partnerships, all backed by extensive knowledge. Positioned at the cutting edge of the converging marketplace, PMX builds data-driven, technology-enabled media solutions that empower marketers to engage with consumers effectively and measurably.

Position Summary:
Since its inception in 2021, PMX Lift has been at the forefront of Advanced Video (ATV) practices. This initiative merges the extensive reach and expertise of Publicis Media with Epsilon's data and technology, alongside direct integrations with media partners, to facilitate comprehensive video planning, execution, and measurement across Addressable TV and CTV platforms.

We are seeking a seasoned Senior Planner to enhance our Investment team, focusing on the development of PMX Lift campaigns aimed at driving sales growth and amplifying client demand. This position offers significant visibility with PM leadership, exposure to the dynamic ATV landscape, and the chance to collaborate across diverse client brands and sectors.

Key Responsibilities:
The Investment team is tasked with overseeing the PMX Lift campaign buying strategy and tactical planning. Senior Planners report to a Supervisor and are accountable for campaign planning across various client groups.

  • Oversee the strategic and tactical planning of ATV campaigns, which includes:
  • Soliciting and evaluating proposals from vendors
  • Determining strategic budget allocations aligned with client objectives and target audiences
  • Presenting recommendations to agency teams, including strategic justifications for each campaign
  • Collaborating with Activation and/or Measurement teams to:
  • Execute purchases and troubleshoot as necessary
  • Monitor ongoing campaigns
  • Establish campaign measurement and reporting frameworks
  • Foster and maintain internal and external relationships to ensure campaign success
  • Ensure all stakeholders meet deadlines and deliverables to keep campaigns on schedule
  • Work alongside Client Enablement and Measurement teams to support comprehensive campaign cycles

Qualifications:

  • Bachelor's degree
  • 2-3 years of experience in an agency or media environment, specifically in strategic media planning or investment/buying roles
  • Experience in client-facing roles or client service
  • Familiarity with CTV, Addressable TV, and/or OTT platforms
  • Strong qualitative skills with meticulous attention to detail to ensure accuracy
  • Proficient in Microsoft Office Suite

Additional Information:
At Publicis Groupe, our motto "Viva La Différence" signifies that our diversity strengthens us. We celebrate all identities and strive to create equitable and inclusive experiences for all talent. Our comprehensive benefits package is designed to support the diverse needs of our workforce, enabling every individual to grow and thrive.

We uphold confidentiality in accordance with EEO guidelines.

Compensation Range: $58,500 - $88,000 annually. This range reflects the company's anticipated compensation for this position, subject to adjustments based on the applicant's skills, qualifications, and experience.



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