Digital Marketing Strategist

6 days ago


Blacksburg, Virginia, United States Mediabistro Full time
About the Role

We are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive growth across multiple industries. As a key member of our team, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive results.

Key Responsibilities
  • Develop and execute digital acquisition strategies across multiple channels, including PPC, SEO, email, and SMS.
  • Analyze market trends, customer insights, and competitive landscapes to identify opportunities for growth and optimization.
  • Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies and tactics.
  • Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive messaging and branding.
  • Lead cross-functional teams to execute on strategy and inspire team members to meet bold goals in a fast-paced environment.
  • Own the P&Ls for brand partnerships and manage performance goals, KPIs, and profitability.
  • Oversee budgeting, forecasting, and reporting.
  • Identify new channels of opportunity to invest and find incremental user growth with strong ROI.
  • Collaborate with brand partners, partner strategy, and sales teams to grow existing business, evaluate new opportunities, and pitch new marketing opportunities.
Requirements
  • 10+ years of experience managing digital marketing strategy and 4+ years of experience leading and developing teams.
  • Bachelor's degree in Business, Marketing, or related field.
  • Experience in developing and executing comprehensive B2B marketing strategies.
  • Ability to proactively drive, grow, and manage $50M-$100M digital business.
  • A consistent track record in driving customer acquisition and revenue growth.
  • Proven channel marketing expertise in SEO & Paid Search strongly preferred.
  • E-commerce, lead generation, and email marketing experience a plus.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.
  • Recognition and rewards for outstanding performance.
How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter outlining your qualifications and experience.



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