Marketing and Communications Specialist

7 days ago


Blacksburg, Virginia, United States Commonwealth of Virginia Full time

About the Role

The Commonwealth of Virginia is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our department, you will be responsible for developing and implementing marketing strategies to promote our brand and engage with our diverse community of stakeholders.

Key Responsibilities

  • Create and execute engaging content that showcases our department's mission, values, and achievements
  • Develop and manage our digital presence, including our website and social media channels
  • Lead the development of marketing materials, including brochures, posters, and press releases
  • Collaborate with our team to create content for student recruitment, alumni engagement, and other initiatives
  • Build relationships with alumni, faculty, and staff to promote our department's work
  • Plan and attend events to promote our department's brand and engage with our community
  • Provide technical editing and writing support for our team
  • Develop and manage our content calendar to ensure timely and effective communication

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field
  • Expertise in developing and executing marketing strategies and communications
  • Familiarity with digital content strategy and management, including web content and social media
  • Experience working with multiple communication platforms in a professional setting
  • Strong written and oral communication skills, including knowledge of AP style
  • Experience working within a brand and following a brand guide
  • Ability to meet deadlines and navigate multiple projects simultaneously
  • Strong organizational and people skills, with the ability to thrive in a dynamic team environment

Preferred Qualifications

  • Master's degree in Communications, Marketing, Public Relations, or a related field
  • Professional experience with public relations and media relations
  • Professional experience within an institution of higher education
  • Experience developing content for diverse groups that is appropriate, sensitive, and ethical

About the Commonwealth of Virginia

The Commonwealth of Virginia is a leading global research institution, conducting over $500 million in research annually. We are committed to knowledge, discovery, and creativity, and we strive to make a positive impact on the world.



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