Marketing and Communications Specialist
7 days ago
About the Role
The Commonwealth of Virginia is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our department, you will be responsible for developing and implementing marketing strategies to promote our brand and engage with our diverse community of stakeholders.
Key Responsibilities
- Create and execute engaging content that showcases our department's mission, values, and achievements
- Develop and manage our digital presence, including our website and social media channels
- Lead the development of marketing materials, including brochures, posters, and press releases
- Collaborate with our team to create content for student recruitment, alumni engagement, and other initiatives
- Build relationships with alumni, faculty, and staff to promote our department's work
- Plan and attend events to promote our department's brand and engage with our community
- Provide technical editing and writing support for our team
- Develop and manage our content calendar to ensure timely and effective communication
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field
- Expertise in developing and executing marketing strategies and communications
- Familiarity with digital content strategy and management, including web content and social media
- Experience working with multiple communication platforms in a professional setting
- Strong written and oral communication skills, including knowledge of AP style
- Experience working within a brand and following a brand guide
- Ability to meet deadlines and navigate multiple projects simultaneously
- Strong organizational and people skills, with the ability to thrive in a dynamic team environment
Preferred Qualifications
- Master's degree in Communications, Marketing, Public Relations, or a related field
- Professional experience with public relations and media relations
- Professional experience within an institution of higher education
- Experience developing content for diverse groups that is appropriate, sensitive, and ethical
About the Commonwealth of Virginia
The Commonwealth of Virginia is a leading global research institution, conducting over $500 million in research annually. We are committed to knowledge, discovery, and creativity, and we strive to make a positive impact on the world.
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