Digital Marketing Director

3 days ago


Blacksburg, Virginia, United States Mediabistro Full time
Marketing Director Job Description

We are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies across multiple channels, including SEO, PPC, email, and social media.

Key Responsibilities:
  • Develop and implement digital marketing strategies to drive pipeline and revenue growth
  • Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and optimization
  • Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies and tactics
  • Collaborate with cross-functional teams to ensure cohesive messaging and branding
  • Lead cross-functional teams to execute on strategy and drive results
  • Inspire and motivate teams to meet bold goals in a fast-paced environment
  • Own the P&Ls for brand partnerships and manage performance goals, KPIs, and profitability
  • Oversee budgeting, forecasting, and reporting
  • Identify new channels of opportunity to invest and find incremental user growth with strong ROI
  • Collaborate with brand partners, partner strategy, and sales teams to grow existing business and evaluate new opportunities
Requirements:
  • 10+ years of experience managing digital marketing strategy and 4+ years of experience leading and developing teams
  • Bachelor's degree in Business, Marketing, or related field
  • Experience in developing and executing comprehensive B2B marketing strategies
  • Ability to proactively drive, grow, and manage $50M-$100M digital business
  • A consistent track record in driving customer acquisition and revenue growth
  • Proven channel marketing expertise in SEO and Paid Search strongly preferred
  • E-commerce, lead generation, and email marketing experience a plus
Perks:
  • Competitive health coverage with employer-paid counseling services
  • 401(k) matching after two months of employment
  • Lifestyle spending stipends for physical, financial, and emotional wellbeing expenses
  • Flexible time off balances that accrue weekly
  • Parental leave and generous paid holidays
  • Hybrid work options and world-class facility with amenities
  • Comprehensive life insurance and employee resource groups


  • Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly experienced Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition and revenue growth.Key ResponsibilitiesDevelop and Execute...

  • Marketing Director

    2 weeks ago


    Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition and revenue growth.Key ResponsibilitiesDevelop and...

  • Marketing Director

    2 weeks ago


    Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition and revenue growth.Key ResponsibilitiesDevelop and...


  • Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly experienced Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition and revenue growth.Key ResponsibilitiesDevelop and Execute...


  • Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive growth for our brand partners. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive pipeline and revenue through creative and effective marketing campaigns.Key...


  • Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive growth for our brand partners. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive pipeline and revenue through creative and effective marketing campaigns.Key...


  • Blacksburg, Virginia, United States BambooHR Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team at BambooHR. As a key member of our marketing team, you will be responsible for managing our online reputation and enhancing customer engagement through effective digital marketing strategies.Key Responsibilities:Develop...


  • Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Marketing Manager to join our team at Mediabistro. As a Marketing Manager, you will be responsible for executing a variety of marketing activities across digital and traditional marketing channels to support the growth and success of our institution.Key ResponsibilitiesDevelop and execute comprehensive marketing...

  • Marketing Director

    2 weeks ago


    Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Manager to join our team at Mediabistro. As a Marketing Manager, you will be responsible for executing a variety of marketing activities across digital and traditional marketing channels to support the growth and success of our institution.Key ResponsibilitiesDevelop and execute...


  • Blacksburg, Virginia, United States LifeWave, Inc Full time

    Job Title: Global Digital Content ManagerWe are seeking a highly skilled Global Digital Content Manager to join our team at LifeWave, Inc. This is a unique opportunity to lead the development and implementation of our digital content strategy, driving engagement and growth across our global markets.Key Responsibilities:Develop and execute comprehensive...


  • Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly experienced Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business objectives.Key ResponsibilitiesDevelop and Execute Digital...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Director of Communications and Marketing for the College of Natural Resources and Environment is responsible for developing and implementing a comprehensive communications and marketing strategy that aligns with the college's mission and goals. This includes creating and disseminating engaging content across various platforms, managing the...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe Commonwealth of Virginia is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our department, you will be responsible for developing and implementing marketing strategies to promote our brand and enhance our digital presence.Key ResponsibilitiesDevelop and execute engaging content that...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryThe Director of Communications and Marketing for the College of Natural Resources and Environment will lead the development, planning, execution, and measurement of a comprehensive, strategic communications and marketing program for the college and the Commonwealth of Virginia. This program will align with university-level communications,...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job Overview The Commonwealth of Virginia is seeking a dedicated Marketing and Communications Specialist to enhance the visibility and outreach of its initiatives. This role is essential for crafting and executing effective marketing strategies that resonate with diverse audiences. Key Responsibilities The ideal candidate will be responsible for: ...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job OverviewThe Commonwealth of Virginia is seeking a dynamic and innovative marketing and communications professional to enhance the visibility of its programs and initiatives. This role is essential in promoting the department's academic offerings, engaging with students, faculty, and industry partners, and fostering a strong community presence.The...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Position OverviewThe Commonwealth of Virginia is seeking a dynamic and innovative marketing and communications professional to enhance the visibility and engagement of its programs and initiatives. This role is essential in promoting the Commonwealth's objectives through a comprehensive strategy that integrates both digital and traditional media channels....


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job OverviewThe Commonwealth of Virginia is seeking a dynamic and innovative professional in the field of marketing and communications to enhance the visibility of its academic programs. This role is essential in promoting the department's offerings to prospective students, advocating for graduates to potential employers, and highlighting faculty research to...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe Commonwealth of Virginia is seeking a highly skilled and motivated individual to join our team as a Creative Communications Coordinator. This role will play a key part in developing and executing creative content strategies to promote Virginia Tech Athletics and its brand.Key ResponsibilitiesServe as the primary contact for assigned sports...


  • Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe College of Liberal Arts and Human Sciences at Virginia Tech seeks a distinguished Associate Professor to lead research and teaching initiatives examining the human impacts of digital technologies. As Director of the Academy of Transdisciplinary Studies, the successful candidate will foster interdisciplinary collaboration and innovation...