Communication and Marketing Specialist

2 days ago

Blacksburg, Virginia, United States Virginia Polytechnic Institute and State University Full time
Job Title: Communication and Marketing Specialist

Virginia Polytechnic Institute and State University is seeking a highly skilled Communication and Marketing Specialist to join our team. As a key member of our School of Communication, you will play a pivotal role in executing our communication and marketing strategies to enhance our brand, engage key publics, and support student recruitment and retention efforts.

Key Responsibilities:
  • Communication Strategy Execution:
    • Identify and develop compelling story ideas, gather and prepare information, and generate content related to School of Communication activities, faculty members, students, and alumni.
    • Build engagement with and brand awareness among key publics through various channels.
    • Support student recruitment and retention efforts through targeted marketing initiatives.
  • Marketing Strategy Execution:
    • Design and develop advertising and promotional materials and visuals for school initiatives and recruitment of undergraduate and graduate students.
    • Create brand awareness through digital marketing and communication materials that promote a compelling brand for the School of Communication.
  • Alumni Relations:
    • Oversee alumni relations through scheduled newsletters and targeted outreach through social media postings.
    • Coordinate the School of Communication Giving Day campaign.
    • Plan digital strategy to drive continuous, loyal support from alumni and friends for the School's Annual Fund.
    • Collaborate with the college's director of alumni relations for outreach efforts.
  • Content Creation and Management:
    • Post regular content (written, graphics, video, etc.) on social networks.
    • Work with the College of Liberal Arts and Human Sciences Office of Marketing and Communication director to develop communication goals for the School.
    • Support college initiatives, administer school web content, and attend communicator meetings.
    • Stay current with technology, digital publishing tools, and social media and analytics/measurement trends to provide recommendations for communication and marketing strategy and implementation.
  • Publication and Media Relations:
    • Manage production for print and online publications and promotional materials.
    • Draft news releases for college and university news pages.
    • Work with Virginia Tech media relations and the college's director of communications and marketing to pitch news stories to journalists.
    • Keep the School of Communication website updated through a content management system.

Requirements:

  • Bachelor's degree in communication, journalism, public relations or related field and/or relevant experience.
  • Record of excellence in written communication.
  • Writing experience for all media platforms.
  • Established social networking expertise.
  • Production and editing experience in visual communication (photography, graphics, video).

Preferred Qualifications:

  • Master's degree in communication, journalism, public relations or related field.
  • Experience in university-related public relations.
  • Professional accreditation/certification in public relations.
  • Knowledge of Virginia Tech and its School of Communication.

Pay Band: 4

Appointment Type: Regular

Salary Information: Commensurate with experience

  • Marketing and Communications Specialist

    4 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe Commonwealth of Virginia is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our department, you will be responsible for developing and implementing marketing strategies to promote our brand and engage with our diverse community of stakeholders.Key ResponsibilitiesCreate and execute...

  • Marketing and Communications Specialist

    1 month ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job Overview The Commonwealth of Virginia is seeking a dedicated Marketing and Communications Specialist to enhance the visibility and outreach of its initiatives. This role is essential for crafting and executing effective marketing strategies that resonate with diverse audiences. Key Responsibilities The ideal candidate will be responsible for: ...

  • Marketing and Communications Specialist

    1 week ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe Blackwood Department of Real Estate at Virginia Tech is seeking a highly skilled Marketing and Communications Officer to join our team. As a key member of our department, you will be responsible for developing and implementing marketing and communications strategies to promote our academic programs, faculty, students, and industry...

  • Communications and Marketing Specialist

    1 month ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job OverviewThe Commonwealth of Virginia is seeking a dynamic and innovative professional in the field of marketing and communications to enhance the visibility of its academic programs. This role is essential in promoting the department's offerings to prospective students, advocating for graduates to potential employers, and highlighting faculty research to...

  • Communications and Marketing Specialist

    4 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job OverviewThe Commonwealth of Virginia is seeking a dynamic and innovative marketing and communications professional to enhance the visibility of its programs and initiatives. This role is essential in promoting the department's academic offerings, engaging with students, faculty, and industry partners, and fostering a strong community presence.The...

  • Marketing and Communications Specialist

    2 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Blackwood Department of Real Estate at Virginia Tech is seeking a skilled marketing and communications professional to support the department's academic programs, faculty, students, and Industry Advisory Board. As a key member of the team, you will be responsible for developing and implementing a comprehensive marketing strategy that...

  • Communications and Marketing Specialist

    1 month ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Position OverviewThe Commonwealth of Virginia is seeking a dynamic and innovative marketing and communications professional to enhance the visibility and engagement of its programs and initiatives. This role is essential in promoting the Commonwealth's objectives through a comprehensive strategy that integrates both digital and traditional media channels....

  • Communication Specialist

    2 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job Summary The Commonwealth of Virginia seeks a highly skilled Communications Specialist to provide administrative and executive assistance to the Chair of the Department of Chemistry. This role involves creating and maintaining the department's marketing and media efforts, including developing recruiting materials, managing the department's website and...

  • Digital Marketing Specialist

    1 week ago

    Blacksburg, Virginia, United States BambooHR Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team at BambooHR. As a key member of our marketing team, you will be responsible for managing our online reputation and enhancing customer engagement through effective digital marketing strategies.Key Responsibilities:Develop...

  • Chief of Staff, Communications and Marketing

    1 week ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    {"title": "Job Description", "content": "Job SummaryThe Chief of Staff provides strategic and operational leadership and support for the Vice President Communications and Marketing by managing administrative staff within the office of the Vice President Communications and Marketing. This role supports all aspects of the Vice President Communications and...

  • Editorial Manager

    3 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    About the RoleWe are seeking a highly skilled Senior Editorial Manager to join our team at the Commonwealth of Virginia. As a key member of our editorial leadership team, you will be responsible for developing and implementing an editorial strategy that aligns with our organization's mission and goals.Key ResponsibilitiesDevelop and oversee divisional and...

  • Chief of Staff, Communications and Marketing Lead

    3 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryThe Chief of Staff, Communications and Marketing provides strategic leadership and support to the Vice President Communications and Marketing, serving as the lead communicator and lead of all communications and marketing work on behalf of the Commonwealth of Virginia. This role is a member of the Vice President Communications and Marketing's...

  • Sustainable Biomaterials Marketing Extension Specialist

    1 month ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job Overview The Department of Sustainable Biomaterials (SBIO) is seeking qualified candidates for the position of Extension Specialist in Sustainable Biomaterial Marketing. This role is pivotal in shaping future leaders dedicated to the sustainable use of forest-derived and other renewable materials. The forest-based sector in Virginia is a significant...

  • Digital Marketing Specialist

    3 weeks ago

    Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Marketing Manager to join our team at Mediabistro. As a Marketing Manager, you will be responsible for executing a variety of marketing activities across digital and traditional marketing channels to support the growth and success of our institution.Key ResponsibilitiesDevelop and execute comprehensive marketing...

  • Director of Communications and Marketing for the College of Natural Resources and Environment

    1 week ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryThe Director of Communications and Marketing for the College of Natural Resources and Environment will lead the development, planning, execution, and measurement of a comprehensive, strategic communications and marketing program for the college and the Commonwealth of Virginia. This program will align with university-level communications,...

  • Director of Communications and Marketing for the College of Natural Resources and Environment

    2 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Job DescriptionThe Director of Communications and Marketing for the College of Natural Resources and Environment is responsible for developing and implementing a comprehensive communications and marketing strategy that aligns with the college's mission and goals. This includes creating and disseminating engaging content across various platforms, managing the...

  • Digital Marketing Strategist

    2 weeks ago

    Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive growth for our brand partners. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive pipeline and revenue through creative and effective marketing campaigns.Key...

  • Head of Marketing and Communications, College of Natural Resources and Environment

    4 weeks ago

    Blacksburg, Virginia, United States Commonwealth of Virginia Full time

    Position OverviewThe Head of Marketing and Communications at the College of Natural Resources and Environment is responsible for steering the creation, implementation, and evaluation of a holistic marketing and communications strategy for the college. This role involves working in partnership with various departments to ensure that the college's initiatives...

  • Communications Specialist

    3 weeks ago

    Blacksburg, Virginia, United States Virginia Tech Full time

    About the RoleThe Department of Engineering Education at Virginia Tech is seeking a skilled Communications Manager to join our team. As a key member of our communications team, you will be responsible for planning, executing, and evaluating a variety of communications initiatives, projects, and platforms that align with the broader advancement goals of the...

  • Digital Marketing Strategist

    2 weeks ago

    Blacksburg, Virginia, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Marketing Director to lead our digital marketing efforts and drive growth for our brand partners. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive pipeline and revenue through creative and effective marketing campaigns.Key...