Marketing and Communications Specialist

1 week ago

Blacksburg, Virginia, United States Commonwealth of Virginia Full time

About the Role

The Department of Human Nutrition, Foods, and Exercise at Virginia Tech is seeking a skilled Communications and Marketing Coordinator to develop and implement marketing strategies and digital presence. This role requires a creative and entrepreneurial individual who can propose initiatives to enhance department and team success.

Key Responsibilities

  • Create and execute engaging content that builds brand recognition and tells the stories of the department's diverse community of stakeholders.
  • Implement and manage online and print communications, including social media, email marketing, and website content.
  • Develop and lead strategies to highlight the department's teaching, research, industry connections, student spotlights, and alumni features.
  • Coordinate content creation for student recruitment, student and career services, and alumni engagement.
  • Develop relationships with alumni, retired faculty, and friends of the department.
  • Plan and attend department and College of Agriculture and Life Sciences events.
  • Lead development strategies and serve as the development liaison from HNFE to CALS.
  • Provide technical editing of manuscripts and proposals.
  • Create grant and research tables, charts, and graphs.
  • Administer support for awards committee.
  • Meet regularly with the CALS Director of Communications and Marketing.

Requirements

  • Bachelor's Degree in Marketing, Communications, Public Relations, Advertising, Journalism, or equivalent training and experience.
  • Expertise in leading, developing, and executing marketing strategies and communications.
  • Familiarity with digital content strategy and management, including web content and professional/organizational social media.
  • Experience working with multiple communication platforms in a professional setting.
  • Demonstrated experience with writing, creating digital artwork, and using photography to create innovative promotional content.
  • Strong written and oral communication skills, including knowledge of AP style.
  • Experience working within a brand and following a brand guide.
  • Experience meeting deadlines and navigating multiple projects simultaneously.
  • Strong organizational and people skills and the ability to thrive in a highly dynamic, team-based environment.
  • Ability to interact with diverse faculty, staff, students, alumni, etc., as well as agency-wide programs and university offices.
  • Demonstrated proficiency and ability to learn software applications such as Adobe Creative Suite, Ensemble, Word, PowerPoint, Excel, Outlook, and Publisher.
  • Ability to work occasional evenings and weekends to attend student and other program-sponsored events on-campus and at off-campus locations.
  • Ability to successfully coordinate projects within designated time frames.
  • Strong writing, design, and editing skills.
  • Ability to use web design software, content management systems, and HTML.
  • Excellent organizational, planning, interpersonal, and communication abilities.
  • Detail-oriented.
  • Ability to consistently exercise sound judgment, while creating professional relationships for communications, social media, and development projects.

Preferred Qualifications

  • Master's Degree in Communications, Marketing, Public Relations, Advertising, Journalism, or a related field.
  • A can-do, how-can-I-help-you work ethic.
  • A creative and entrepreneurial individual who proposes initiatives to enhance department and team success.
  • Professional experience with public relations and media relations.
  • Professional experience within an institution of higher education.
  • Experience developing content for diverse groups that is appropriate, sensitive, and ethical.
  • Photography and video experience.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity.

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