Strategic Fundraising Specialist
2 months ago
About the Role
The Senior Annual Giving Strategist is a key member of the Commonwealth of Virginia's Annual Giving team, responsible for planning and implementing broad-based campaign strategies to achieve donor growth goals. This role involves collaborating with cross-functional colleagues to develop and execute multi-year objectives for growing revenue and participation of alumni donors.
Key Responsibilities
- Develop and implement annual giving campaign strategies to achieve donor growth goals
- Collaborate with cross-functional colleagues to develop and execute multi-year objectives for growing revenue and participation of alumni donors
- Oversee the annual Sock Campaign and Giving Day Ambassador program, generating 15 percent of alumni donors annually
- Work closely with the Associate Director, Annual Giving Strategy to set strategy for all annual giving campaign channels and solicitations
- Develop and maintain relationships with colleges and units to achieve alumni participation goals
Requirements
- Bachelor's degree in nonprofit management, communications, business, marketing, or a comparable field
- Progressive experience in fundraising, nonprofits, or marketing
- Demonstrated understanding of direct mail and digital fundraising technologies and best practices
- Demonstrated experience simultaneously executing multiple deliverables with differing timelines
- Demonstrated quantitative and analytical skills to quickly and accurately evaluate fundraising campaign effectiveness
- Demonstrated communication skills with an emphasis on interpersonal communications skills
Preferred Qualifications
- Demonstrated experience with digital or crowdfunding platforms
- Demonstrated knowledge of CRM solutions such as Blackbaud CRM
- Demonstrated familiarity of direct response marketing, digital marketing, email, SMS, social media/digital advertisement, or other emerging fundraising practices
- Demonstrated experience managing projects from ideation to implementation to analysis
- Demonstrated experience working both independently and effectively across teams to achieve a common goal
- Demonstrated proficiency with Microsoft Office 365 applications, including Excel and Teams
- Demonstrated strong organizational and time management skills while working in a fast-paced, rapid-change environment
- Demonstrated detail-oriented with proficiency in project management fundamentals
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity.
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