Strategic Fundraising Specialist

7 days ago

Blacksburg, Virginia, United States Commonwealth of Virginia Full time

About the Role

The Senior Annual Giving Strategist is a key member of the Commonwealth of Virginia's Annual Giving team, responsible for planning and implementing broad-based campaign strategies to achieve donor growth goals. This role involves collaborating with cross-functional colleagues to develop and execute multi-year objectives for growing revenue and participation of alumni donors.

Key Responsibilities

  • Develop and implement annual giving campaign strategies to retain, reactivate, and acquire new alumni donors
  • Collaborate with the Associate Director, Annual Giving Strategy to set strategy for all annual giving campaign channels and solicitations
  • Oversee the annual Sock Campaign and Giving Day Ambassador program, generating 15 percent of alumni donors annually
  • Work closely with colleges and units to achieve alumni participation goals
  • Develop and manage project plans, timelines, and budgets to ensure successful execution of annual giving campaigns
  • Monitor and analyze fundraising campaign effectiveness, using data to inform future strategies

Requirements

  • Bachelor's degree in nonprofit management, communications, business, marketing, or a comparable field
  • Progressive experience in fundraising, nonprofits, or marketing
  • Demonstrated understanding of direct mail and digital fundraising technologies and best practices
  • Demonstrated experience simultaneously executing multiple deliverables with differing timelines
  • Demonstrated quantitative and analytical skills to quickly and accurately evaluate fundraising campaign effectiveness
  • Demonstrated communication skills with an emphasis on interpersonal communications skills

Preferred Qualifications

  • Demonstrated experience with digital or crowdfunding platforms
  • Demonstrated knowledge of CRM solutions such as Blackbaud CRM
  • Demonstrated familiarity of direct response marketing, digital marketing, email, SMS, social media/digital advertisement, or other emerging fundraising practices
  • Demonstrated experience managing projects from ideation to implementation to analysis
  • Demonstrated experience working both independently and effectively across teams to achieve a common goal
  • Demonstrated proficiency with Microsoft Office 365 applications, including Excel and Teams
  • Demonstrated strong organizational and time management skills while working in a fast-paced, rapid-change environment
  • Demonstrated detail-oriented with proficiency in project management fundamentals

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity.

The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight colleges, a graduate school, a veterinary college, a college of architecture and urban studies, and a college of engineering. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous research and outreach centers.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

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