Digital Marketing Manager

4 weeks ago

WinstonSalem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

As a Digital Marketing Manager - Top of Funnel, you will be responsible for developing and implementing digital marketing strategies to reach new audiences and expand our brand's footprint across diverse product categories.

You will collaborate with cross-functional teams to push the boundaries of our digital capabilities and partner closely with the Director of Digital Capabilities to test cutting-edge strategies, uncover insights, and supercharge our marketing toolbox for continuous growth.

Responsibilities:

  • Develop, present, and implement TOF digital advertising strategies in line with company objectives and standard methodologies in the industry.
  • Identify opportunities for growth across core focus areas.
  • Stay up-to-date with the latest trends in TOF digital marketing and build capability roadmap specific to company growth objectives.
  • Develop your own argument for specific opportunities for growth.
  • Ensure content and segmentation strategies align with brand and channel strategies.

Paid Media Management:

  • Partner with advertising agencies on campaign development for top-of-funnel activations to connect consumers to our points of sale.
  • Ensure a connected user experience from media through landing experiences.
  • Manage TOF advertising budgets effectively, ensuring campaigns stay within allocated budgets while improving results.
  • Collaborate with team members, customers, and partners to review, align, and approve creative assets.
  • Measure the impact of TOF campaigns on critical metrics by analyzing performance across all marketing funnel stages.

Social Media Management:

  • Develop and maintain calendar(s) to ensure a pipeline of content for organic social media channels.
  • Partner with internal and/or external design teams for content development.
  • Schedule and deploy content for organic social media via content management platforms like SproutSocial.
  • Use data to develop insights and inform future social media strategy.
  • Partner with additional business units, retailers, or business partners as needed on project-based sell opportunities.

Influencer Management:

  • Establish, develop, and manage relationships with influencers and brand ambassadors.
  • Build a roadmap for partnership growth and expansion to support evergreen products and new product launches.
  • Develop briefs for exploring partnerships with content creators, ensuring alignment with brand voice and product reasons to believe.
  • Support negotiations, contracts, and product delivery with content creators.
  • Support strategy evolution by keeping a pulse on community trends and opportunities for growing our share of voice.
  • Develop streamlined processes to simplify workflows and build repeatable approaches.

Team Collaboration:

Work alongside our retail-focused digital marketing managers, website manager, digital operations, product category managers, and customer marketing teams to bring TOF consumer-focused campaigns to life.

Encourage teams to exchange insights and standard methodologies for developing digital expertise throughout the organization.

Work collaboratively with the marketing team to ensure consistency in brand experience across touchpoints.

Align with Masco's legal processes and requirements for approval of all content.

Qualifications:

  • Minimum 5 years in paid media, social media, and influencer management.
  • Minimum 2 years working as a strategic lead with digital agency exposure.
  • Proven track record of connecting content strategies to financial business results.
  • Deep understanding of running digital marketing campaigns on social media platforms and paid advertising platforms (Meta, Google, Pinterest).
  • Strong project management skills with the ability to balance short-term and long-term priorities.
  • Experience presenting strategy and results to C-level teams.
  • Exhibits an attitude of continuous improvement to see opportunities for streamlining processes.
  • Interest in growing Masco Corporations' digital capabilities both inside and outside of specific role requirements.

Liberty Hardware is an equal opportunity employer and we want to have the best available persons in every job.

The Company makes employment decisions only based on merit.

It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law.

The Company is committed to complying with all applicable laws providing equal employment opportunities.

This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Liberty Hardware is an E-Verify employer.

E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.

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