Internal Communications Director

4 weeks ago

WinstonSalem, North Carolina, United States InsideHigherEd Full time
Job Summary:

The Director of Internal Communications at Wake Forest University will lead the strategic development and execution of communication initiatives that effectively inform, engage, and unify faculty, staff, administrators, and students. This role is essential to align internal communications with the university's mission, values, and goals, ensuring a well-informed, cohesive community.

Key Responsibilities:
  • Drafts key internal announcements for the university, ensuring clarity, accuracy, and consistent alignment with strategic objectives. Collaborates with university leadership to understand the broader strategy, and develops and presents rollout plans, ensuring all aspects of the communication are executed seamlessly.
  • Develops and executes a comprehensive internal communication strategy, including maintaining a structured internal communication calendar to ensure coordinated and consistent messaging across all channels, managing the creation and distribution of two weekly newsletters, and collaborating on a complementary social media strategy.
  • Recommends and implements consistent processes for disseminating community messages. This involves defining clear ownership, refining approval processes, and creating structured delivery cascades for different communication scenarios, ensuring that each follows a standardized approach.
  • Oversees the transformation of the Inside WFU website from a reactive platform into a dynamic tool for sharing information, enhancing employee morale and fostering a deeper connection to the university's people and values. This includes developing original content tailored to internal audiences, assigning and editing work contributed by university partners and managing the allocation of resources, such as freelance contributors.
  • Collaborates with various campus communicators and departments to ensure a cohesive and coordinated internal communication framework. Acts as a liaison between leadership and these communicators, facilitating the smooth execution of communication strategies and ensuring all parties are aligned on messaging and timing.
  • Implements tools and metrics to assess the effectiveness of internal communications, using data-driven insights to refine strategies and improve outcomes. Provides leadership with regular analytics reports to demonstrate the impact of internal communication efforts.
  • Oversees the effective use of resources within the University Marketing and Communications office and manages freelance or student contributors as needed to deliver high-quality content and continuously improve internal communication processes.
  • Advocates for and supports belonging through transparent and inclusive communication practices, contributing to a workplace culture that values diversity and equity.
  • Performs other duties as assigned.

Requirements:
  • Experience in writing and coordinating internal announcements at the executive level is highly desired with a Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field with a minimum of 5-7 years of experience in internal communications, with at least two years in a leadership role, preferably within higher education or a large organizational setting. Experience in writing and coordinating internal announcements at the executive level is highly desired.
  • Strong understanding of internal communication strategies, best practices, and the importance of aligning communication with institutional goals.
  • In-depth knowledge of workflow standardization, content strategy, and effective communication rollout processes.
  • Familiarity with various communication channels, both digital and traditional, and their use in engaging internal audiences.
  • Exceptional writing skills, with the ability to craft clear, compelling, and strategic messages for a diverse university audience.
  • Strong project management skills, with experience in coordinating complex communication rollouts involving multiple stakeholders.
  • Excellent leadership and collaboration skills, with the ability to work closely with university leadership and campus communicators to execute communication strategies effectively.
  • Proficiency in digital communication platforms, including content management systems, email marketing tools, and social media.
  • Ability to translate strategic objectives into clear, actionable communication plans that resonate with internal audiences.
  • Capacity to manage multiple priorities and deadlines in a fast-paced environment while maintaining a high level of attention to detail.
  • Strong analytical skills, with the ability to measure and evaluate the impact of communication efforts and provide data-driven insights to leadership.
  • Ability to maintain confidentiality and handle sensitive information with discretion and professionalism.
  • Adaptability to evolving circumstances and the ability to thrive in a dynamic, fast-paced environment.
  • Commitment to the mission and values of University Advancement and a commitment to equity, particularly racial equity, with a willingness to proactively learn about it and integrate it into all aspects of the work.
  • Respect for the dignity and abilities of all people.

Preferred Requirements:
  • Master's degree and/or related certifications preferred.
  • Experience in writing and coordinating internal announcements at the executive level is highly desired.
  • Experience working in higher education preferred.

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