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Digital Marketing Manager

1 month ago

New York, New York, United States House of Blues Full time
Job Summary:

We are seeking a highly skilled Digital Marketing and Strategy Manager to join our team at Roc Nation. This role will be responsible for developing and executing digital marketing strategies to drive artist awareness, site traffic, and content syndication.

Key Responsibilities:
  • Develop and execute digital marketing strategies to drive artist awareness, site traffic, and content syndication.
  • Manage relationships with key digital partner accounts and liaise with label distribution partners to execute digital sales plans and marketing initiatives.
  • Produce and post digital content, including text, images, and videos, and liaise with artist and their team to develop artist-generated content.
  • Support and manage new artist site builds and launches, maintain and update artist sites, social media profiles, and Roc Nation properties.
  • Grow artist awareness, site traffic, and content syndication through third-party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes, and exclusive content promotions to drive revenue.
  • Liaise with the Data team to compile and distribute regular reports to internal teams, utilize data to evaluate campaign efficacy, and evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth.
Qualifications:
  • 2-3 years of experience managing the use of and/or relationships with digital distribution and social platforms.
  • Bachelor's degree in a related field preferred.
  • Extensive knowledge of and passion for the music market.
  • An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services.
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously.
  • The highest attention to detail.
  • Track record building and maintaining strong business relationships.
  • Strong oral/written communication skills.
  • The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible.
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms.
  • Experience working with social management and listening platforms.
  • Experience working with content management systems; especially WordPress.
  • Knowledge using basic audio, photo, and video editing programs.
Equal Employment Opportunity:

Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

Hiring Practices:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.

Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.