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Digital Marketing Manager

1 month ago

New York, New York, United States healthybaby Full time
About Healthybaby

At Healthybaby, we're on a mission to protect, enrich, and support the developmental potential of every baby. As a Digital Marketing Manager, you'll play a crucial role in helping us achieve this mission by leading our social media, influencer campaigns, and partnerships that drive brand awareness and growth.

Key Responsibilities

• Develop and execute social media strategies across various brand and innovation priorities
• Lead organic social channels (Meta, TikTok, Pinterest, LinkedIn) and own the annual calendar
• Create compelling creative content for our social channels
• Identify and liaise with relevant influencers, negotiating fair rates for content and ensuring agreements are in place
• Support the team in bringing in new partnerships that amplify the brand and focusing existing partnerships
• Assess campaign performance and provide feedback on optimizations to ensure plans deliver on KPIs

Requirements

• Minimum of 4+ years digital marketing experience in a fast-paced, startup environment
• Experience leading influencer campaigns and organic social channels with demonstrated community management
• Proven track record of developing multichannel digital campaigns
• Understanding of performance marketing metrics and ability to analyze campaign performance
• Proficient and up-to-date knowledge of key social media platforms and best practices
• Excellent communication skills, both written and verbal
• Digitally savvy and highly curious about new digital trends
• Experience with Klaviyo and Aspire platforms is preferred

What We Offer

As a Digital Marketing Manager at Healthybaby, you'll have the opportunity to work with a talented team of parents who are passionate about creating a better future for babies. You'll be responsible for developing and executing social media strategies that drive brand awareness and growth, and you'll have the chance to work with a variety of influencers and partners to amplify our brand. If you're a creative and analytical thinker who is passionate about digital marketing, we'd love to hear from you.