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Product Marketing Lead

1 month ago

New York, New York, United States Galaxy Digital Full time
About Galaxy Digital

Galaxy Digital is a leading innovator in the digital asset ecosystem, providing platform solutions for institutions, startups, and individuals to access and navigate the crypto economy.

Job Description

We are seeking a highly skilled Product Marketing Lead to join our team and drive the growth of our Galaxy Asset Management (GAM) business unit. As a key member of our marketing team, you will be responsible for developing and executing a marketing strategy that aligns with our overall business goals and objectives.

Key Responsibilities
  • Develop and lead the marketing strategy for GAM, including website properties, email marketing, digital marketing, events, and more.
  • Manage and optimize lead generation efforts, utilizing data and analytics to make informed marketing decisions and improve campaign performance.
  • Work closely with our product specialists, analysts, portfolio managers, and subject matter experts to promote our insights and capabilities to drive client acquisition and deep client relationships.
  • Ideate engaging content formats for different channels to drive product interests and build subject matter expertise in digital assets and related equities.
  • Further strengthen our brand leadership in the digital asset space across our global partnerships.
Requirements
  • At least 5 years of experience in marketing and communications, with a strong understanding of digital and sales marketing best practices.
  • Experience working in finance and/or asset management, with a strong understanding of regulatory and compliance requirements.
  • Exceptional organizational skills and an ability to manage complex workflows, with experience managing brand, design, and media agencies.
  • Strong analytical and communication skills, with a proactivity, entrepreneurial spirit, quick learner, and team player mentality.
What We Offer
  • Competitive base salary and discretionary bonus.
  • Flexible Time Off (i.e. unlimited paid vacation days).
  • Company paid Holidays (11).
  • Company paid sick leave.
  • Company-paid health and protective benefits for employees, partners, and other dependents.
  • 3% 401(k) company contribution.
  • Generous paid Parental Leave.
  • Free virtual coaching and counseling sessions through Ginger.
  • Opportunities to learn about the Crypto industry.
  • Free daily snacks in-office.
  • Smart, entrepreneurial, and fun colleagues.
  • Employee Resource Groups.