SEM Strategist, Performance Marketing

1 month ago

Austin, United States Realtor.com Full time

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
SEM Strategist, Performance Marketing at Realtor.com (View all jobs)
Location : Austin, TX
We are seeking a Growth SEM strategist to lead and drive our Search Engine Marketing (SEM) efforts. This individual will partner with Data Science, Product, and Engineering teams to elevate our search practice through advanced automation and in-depth analyses that uncover campaign optimization opportunities.
As a senior leader, you will collaborate with fellow marketing professionals to define and execute on Realtor.com's strategy for search engine marketing across partner platforms.
What you'll do:

  • Develop and iterate on SEM strategies and products that drive business results.
  • Research, design, and build proof of concept products, then work to scale and automate these solutions.
  • Partner with data science and engineering on SEM-focused solutions, including optimal bidding curves, budget allocation algorithms, campaign automation, incrementality and A/B tests, audience building, landing page optimization, and DSA page feeds.
  • Automate continuous campaign performance monitoring.
  • Identify gaps in Search Term coverage and optimize results based on Query intent.
  • Audit and improve Realtor.com's tracking and tagging for search to identify gaps.
  • Resolve ad hoc technical issues in the channel, acting as the primary technical contact with search vendors and internal engineering teams.
  • Collaborate with Analytics and Martech teams to design and launch high-quality tests, and monitor these tests for improvement opportunities.


How we work:
We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What you'll bring:

  • Bachelor's degree required.
  • 5+ years of Growth Search Engine Marketing experience
  • 3+ years of relevant Analytical experience
  • Experience working with at least 2 growth marketing SEM teams with budgets of over $10 million per year
  • Organized and critical thinker with an eye for scalable, efficient solutions.
  • Proven record of defining and executing key analyses and tests that generate measurable insights with minimal direction.
  • Experience with SQL is strongly preferred
  • Strong communication skills (written and oral); ability to present findings to peers and leadership alike.


Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

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