Senior Vice President of Customer Experience and Retention

1 week ago


New York, New York, United States Authentic Brands Group Full time
Job Summary

We are seeking a highly experienced and innovative Senior Vice President of Customer Experience and Retention to lead our efforts in maximizing customer lifetime value, engagement, and retention across our portfolio of in-house operated websites and digital products.

Key Responsibilities
  • Lead cross-functional collaboration to execute high-impact product and marketing strategies, ensuring a cohesive brand message across channels and output.
  • Oversee the vision and design of personalization initiatives for each brand to improve the quality and performance of customer touchpoints.
  • Support paid media strategy and execution, driving effective strategies across paid social, paid search, and programmatic media.
  • Develop and implement effective upper, mid, and lower funnel creative assets to drive awareness, engagement, and leads in line with business objectives.
Requirements
  • 10+ years of experience in digital/retention marketing, with a focus on multi-channel campaign management across paid search, paid social, SEO, and display advertising.
  • Strong understanding of data-driven marketing strategies, including audience segmentation, personalization, and attribution modeling.
  • Expertise in marketing automation platforms, analytics tools, and digital advertising technologies.
  • Proven ability to drive profitable customer acquisition, retention, and revenue growth through performance marketing initiatives.


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