Senior Vice President, Media Activation
7 days ago
Publicis Groupe is seeking a seasoned professional to lead the PMX Lift team as Senior Vice President, Media Activation. This role requires a deep understanding of the advanced TV and video ecosystems, as well as expertise in audience-based buying. The ideal candidate will have a proven track record in client-facing roles and be comfortable explaining the role of advanced video to clients.
Key Responsibilities
- Deliver key client overviews and onboardings to grow Lift adoption among the PM client base, with a focus on Zenith agency accounts and teams.
- Interpret client briefs to ensure flawless planning of campaigns rooted in key client understanding.
- Communicate with Epsilon product teams to inform data integrations and product development.
- Support the integration of Lift into wider business, including Growth/New Biz, Tools, etc.
- Manage direct reports and report into the EVP, PMX Lift.
Requirements
- Bachelor's degree.
- 10+ years of experience within an agency or media company, including client-facing responsibilities.
- Experience managing direct reports.
- Strong background in Advanced TV, including Addressable TV, DDL, and/or OTT.
- Experience with Advanced TV platforms, such as Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.
- Experience with process building/workflow documentation.
- Excellent relationship building and decision-making skills.
- Other preferred traits include a hand-raising attitude, organizational skills, and initiative.
About Publicis Groupe
Publicis Groupe is a global media platform that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships, and knowledge. Our motto, 'Viva La Différence,' means we're better together, and we believe that our differences make us stronger. We're focused on fostering belonging and creating equitable and inclusive experiences for all talent.
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