Sales Director

2 weeks ago

Anaheim California, United States Sheraton Park Hotel At Anaheim Full time
Job Summary:

The Director of Sales and Marketing for a Full Service hotel has direct oversight of planning and managing the overall sales and marketing efforts to achieve optimal occupancy growth in existing accounts and generating new business, maximizing total revenue and meeting/exceeding hotel profit objectives.

Key Responsibilities:
  • Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate occupancy and food & beverage opportunities.
  • Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Adhere to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
  • Manage Human Resources in the division to attract, retain, and motivate employees.
  • Supervise Catering & Event Management Team to ensure that the Catering Food & Beverage and Meeting Room rental budgets are met or exceeded.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management.
Requirements:
  • At least 6 years of progressive hotel sales experience preferred.
  • Must have a valid driver's license in the applicable state.
  • Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell, and influence other managerial personnel, hotel guests, and/or corporate clients.
  • Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
  • Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
  • Must be proficient in general computer knowledge, especially Microsoft Office products.
  • Must be able to work independently and simultaneously manage multiple tasks.
  • Strong organization and presentation skills.
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
  • Must be able to work with and understand financial information and data and basic arithmetic functions.
Benefits:
  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan

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