Digital Marketing Strategist

2 weeks ago


Oshkosh, Wisconsin, United States Verve, a Credit Union Full time
Job Summary

Verve, a Credit Union is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive digital marketing strategy to maximize our online presence.

Key Responsibilities
  • Content Strategy: Develop and execute a content strategy that aligns with our business objectives and resonates with our target audience.
  • Search Engine Optimization (SEO): Ensure our website is optimized for search engines to improve our online visibility and drive organic traffic.
  • Analytics and Reporting: Use data analytics tools to track website performance, identify areas for improvement, and provide insights to inform marketing decisions.
  • Project Management: Manage multiple projects simultaneously, prioritize tasks, and meet deadlines to ensure successful project delivery.
  • Team Collaboration: Work closely with cross-functional teams, including sales, product, and design, to ensure alignment and effective communication.
  • Digital Advertising: Develop and execute digital advertising campaigns to drive website traffic, generate leads, and increase brand awareness.
  • Content Creation: Create high-quality, engaging content, including blog posts, social media posts, and email newsletters, to educate and entertain our audience.
  • Website Maintenance: Ensure our website is up-to-date, secure, and accessible to all users.
Requirements
  • Education: Bachelor's degree in Marketing, Digital Media, or related field.
  • Experience: Three years of experience in a digital marketing role, with a proven track record of success.
  • Skills: Proficiency in HTML, WordPress, SEO, and digital advertising platforms, as well as excellent writing, editing, and communication skills.


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