Marketing Campaign Coordinator

2 weeks ago


Oshkosh, Wisconsin, United States Verve, a Credit Union Full time
Job Summary

We are seeking a highly skilled Marketing Generalist to join our team at Verve, a Credit Union. As a key member of our Marketing department, you will be responsible for coordinating mid-level marketing campaigns and ad hoc projects from strategy to ROI measurement.

Key Responsibilities
  • Coordinate and manage mid-level marketing campaigns from initiation through completion, including task management in Workfront.
  • Oversee the intake of ad hoc projects, ensuring timely and efficient execution.
  • Ensure that campaigns are tracked, digital assets are saved appropriately, and approvals are documented.
  • Communicate effectively with team members and stakeholders to ensure alignment and clarity on project objectives and timelines.
  • Foster strong relationships with key stakeholders to drive collaboration and support.
  • Track relevant metrics using analytics tools, monitor KPIs, and report to department leadership on effectiveness.
  • Develop compelling strategy and effective copy for various marketing materials and owned media.
  • Ensure all content aligns with brand guidelines and messaging.
  • Assist with completing market and competitive research, monitoring industry trends and customer behaviors, and helping to identify target audiences.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 5 to 10 years proven experience in marketing and campaign management.
  • Experience in production-level graphic design and copywriting.
Competencies
  • Excellent project management and organizational skills.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Excellent communication and interpersonal skills to effectively serve all levels of the organization.
  • Flexible and adaptable, with a willingness to wear multiple hats and take on various tasks as needed.
  • Detail-oriented with a strong focus on quality and accuracy.


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