Senior Manager, Digital Experience
1 week ago
We are seeking a highly skilled and experienced Senior Manager to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive digital strategy that aligns with our business objectives.
Key Responsibilities- Web Strategy and Optimization: Develop and implement a web strategy that drives acquisition, conversion, and retention, including conversion rate optimization (CRO), testing and experimentation, and UX enhancements.
- Content Management and Email Marketing: Manage the Adobe Experience Manager content authoring team, Content Management System (CMS) producers, and Sharepoint producers to drive content delivery on internal and external platforms, and oversee email marketing and database team to drive content delivery to D2C and B2B audiences.
- Performance Improvement and Experimentation: Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities, and establish and implement new ways of working for the website and internet.
- Data-Driven Decision Making: Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Insights, CX) and use those insights to inform site strategy, and analyze and monitor page performance and user behavior across site landing pages, generating data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
- Collaboration and Leadership: Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance and email marketing, and manage forecasts, and collaborate with Digital Marketing SEO, Content Marketing teams, and Product on SEO initiatives and content opportunities that improve website visibility and performance.
- Talent Management: Manage several digital marketing teams, bringing a talent management lens to leadership.
- Experience and Education: 10-12 years of experience with a Bachelor's degree; 7+ years supervisory/management preferred.
- Professional Experience: 10+ years professional work experience in Marketing Website and Email roles.
- Leadership and Collaboration: Ability to lead, influence, and direct projects and processes across multiple teams, and experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (AEM), A/B testing tools (Adobe Target), site analytics (Adobe Analytics), and business intelligence tools.
- Technical Skills: Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript, and well-versed in the technical aspects of marketing automation, segmentation, and email marketing.
- Communication and Project Management: Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences, and excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
- Talent Management and Adaptability: Experience developing and managing a team of direct and indirect reports of varying career levels, and ability to adapt and thrive with ambiguity.
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