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Audience Marketing Operations Specialist
2 months ago
Position Overview
We are seeking a dedicated Marketing Operations Audience Coordinator to enhance our audience engagement strategies. This role is crucial in supporting the growth of our subscriber base through effective marketing operations.
Contractual Details:
Contract Duration: Temporary
Compensation: Competitive hourly rate based on experience
Work Arrangement: Hybrid model
Key Responsibilities:
- Oversee the management and distribution of first-party audience data across marketing platforms using advanced data management systems.
- Lead project management efforts and provide regular updates on essential audience-related initiatives.
- Conduct audits and maintain our global audience configurations and requirements.
- Develop and implement processes and tracking materials that comply with privacy and legal standards across the business.
- Collaborate with channel teams to assess audience implementation and activation across various platform partners.
- Manage the intake and prioritization of cross-line-of-business requests and initiatives.
- Utilize comprehensive project management tools such as Jira, Airtable, and Google Workspace.
Qualifications:
- 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising.
- Experience in either in-house marketing or agency settings.
- Detail-oriented with a proven track record in process development and execution.
- Strong understanding of Marketing and Advertising Technologies, including audience segmentation tools and strategies (e.g., tag managers, DMPs, CDPs) and trends (e.g., identity resolution, global privacy regulations).
- Experience working across various marketing channels such as social media, programmatic advertising, search, and CTV to meet customer acquisition and retention objectives.
- Bachelor's degree in a relevant field.
Benefits Offered:
Russell Tobin & Associates provides eligible employees with comprehensive healthcare options, including medical, dental, and vision plans, along with supplemental coverage options. Additional benefits include a 401(k) retirement savings plan, life and disability insurance, an employee assistance program, identity theft protection, legal support, and various discounts with preferred vendors.
