Senior Marketing Strategist

1 week ago


Brea, California, United States Yami Full time

{"Job Title": "Senior Marketing Strategist", "Company Overview": "Yami is a leading e-commerce platform connecting people with authentic food, beauty, home, and wellness experiences from Asia.", "Job Summary": "We are seeking a Senior Marketing Strategist to lead the development and execution of lifecycle marketing channels, including email, in-app messaging, mobile push notifications, and SMS.", "Responsibilities": ["Execute strategic channel programs to drive revenue growth and engagement", "Own performance tracking and reporting for all lifecycle channels", "Proactively identify opportunities for improvement and analyze customer lifecycle-based behavioral data", "Design and conduct A/B and multivariate testing to deliver insights", "Work closely with the ESP provider to provide and clarify requirements for the development team", "Manage marketing automation to ensure accuracy and effectiveness", "Work with the Development Team on maintenance and ongoing improvement of web analytics and tagging methodologies"], "Qualifications": ["Bachelor's degree", "In-depth knowledge of data workflows, customer segmentation, automation, personalization, e-commerce experimentation, and marketing best practices", "3+ years of experience in retention, marketing operations, or lifecycle marketing", "Strong dedication to enhancing customer experience with a clear understanding of Yami's core customer base", "Exceptional attention to detail and strong interpersonal skills", "Experience with Iterable or similar marketing platforms is preferred", "Self-motivated with the ability to work independently", "Bilingual in English and Mandarin"]}



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