Senior Social Media Specialist
3 weeks ago
Champions Group Holdings is seeking a highly skilled and experienced Senior Social Media Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing, implementing, and managing comprehensive social media campaigns to increase brand awareness, drive traffic to our website, and generate high-quality leads for our sales team.
Key Responsibilities:- Lead in the creation, development, and implementation of social media content calendars across multiple social media channels.
- Conduct in-depth analysis of campaigns, translating complex data into actionable insights and strategic recommendations.
- Build, present, and interpret detailed reports to Senior Management and various team members.
- Create and coordinate with other team members in the production of creative assets, including images, graphics, videos, stories, and other engaging content.
- Build, manage, and optimize social ad campaigns across multiple platforms.
- Monitor, listen, and respond to social media interactions, effectively cultivating favor and leads.
- Perform extensive industry research to study trends, seasonality, and buying behaviors to refine and advance strategy.
- Develop, expand, and oversee community and/or blogger or influencer outreach efforts.
- Identify and provide solutions for threats and opportunities arising from competition.
- Minimum of 5-7 years of experience producing custom social content and managing multiple brands' social accounts.
- Agency or agency-like experience is highly preferred.
- Expert knowledge of major social media platforms, including Instagram, YouTube, Facebook, Twitter, LinkedIn, and emerging platforms.
- Advanced understanding and familiarity with reporting platforms, including Google Analytics and Facebook Analytics.
- Knowledge and understanding of creating and managing full-funnel social ad campaigns.
- Exceptional storytelling abilities and writing skills tailored for social media.
- Proven experience leading and organizing photo and video shoots.
- Must have expertise in Photoshop, Illustrator, Premier, Microsoft Office, and Google Suite.
- Ability to quickly grasp project details and lead the execution.
- Proven track record of innovative thinking, consistently proposing new ways to keep content fresh.
- Highly organized with demonstrated ability to manage multiple high-priority projects simultaneously.
- Education: BA/BS degree or equivalent experience preferred, but not required.
We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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