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Digital Marketing Copywriter

2 months ago

Foster City, California, United States QuinStreet Full time
About the Role

We are seeking a highly skilled Direct Response Copywriter to join our team at QuinStreet. As a key member of our marketing team, you will be responsible for crafting compelling marketing copy that drives conversions and media yield across our various verticals and trades.

Your primary focus will be on developing and executing successful copy for our video ads, ad headlines, and advertorial articles. You will work closely with our Media Team and Creative Team to define successful angles and create new copy based on those defined angles.

To succeed in this role, you will need to have a proven track record of success in developing and executing successful copy, preferably in the lead generation space. You will also need to be detail-oriented, with a strong adherence to deadlines and a drive to deliver high-quality results.

Responsibilities
  • Develop new and novel angles and ideas for various marketing campaigns across QuinStreet's various verticals and trades
  • Write and execute ads, advertorials, and video scripts
  • Interface with Media Team and Creative team to define successful angles and create new copy based on those defined angles
  • Become an expert in QuinStreet's compliance and ethics guidelines, understanding the nuances and writing copy accordingly
  • Manage multiple projects at once and communicate due dates and timelines with various project stakeholders
  • Provide regular and proactive recommendations for copy-related A/B tests to implement across ads, videos, and advertorials
  • Contribute to the creative direction of campaigns, providing regular guidance to the creative team on images, videos, and advertorial ideas to be tested
  • Provide regular reports and feedback to leaders on the Media Team, updating the team on the status of their respective open items
  • Stay updated on industry trends, conducting regular competitive analysis and proactively creating copy and marketing materials based on those findings
  • Foster a culture of collaboration and excellence within the team, promoting continuous learning and professional development opportunities
  • Consistently and proactively direct and launch new tests and experiments with the goal of further driving yield and margin
Requirements
  • 4+ years of experience in Direct Response Copywriting with a proven track record of success in developing and executing successful copy, preferably in the lead generation space
  • Detail-oriented with a strong adherence to deadlines and a drive to deliver high-quality results
  • Knowledge with project management tools like Asana and Jira
  • Expertise with Microsoft Excel
  • Excellent communication skills
  • Experience in Performance Marketing, ideally lead generation
  • Effective time management capabilities
  • Work examples are required
  • Understanding and knowledge of landing page design and optimizations
  • Creative thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement
  • Strong interpersonal and team-building capabilities, cross-team collaboration is crucial
What We Offer

QuinStreet offers a competitive salary range of $65,000 USD to $100,000 USD annually, with opportunities for performance bonuses and equity in the form of restricted stock units. We also offer a comprehensive benefits package, including health care benefits, retirement benefits, and paid time off.

QuinStreet is an equal opportunity employer and welcomes applications from diverse candidates. Please see our Employee Privacy Notice for more information.