Brand Manager
3 weeks ago
About the Role
Frida is seeking a Brand Manager to lead commercial marketing strategies across our core portfolio and new product development. This role will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams to deliver annual revenue and margin goals.
Key Responsibilities
- Develop and coordinate go-to-market plans for new product launches, monitoring performance and identifying opportunities for optimization.
- Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations.
- Support the development of annual and quarterly briefs to cross-functional teams, defining business priorities and executional plans for the brand.
- Measure the impact of paid, owned, and earned activation on sales, applying learnings for future brand planning briefs.
- Support the development of line review material for retailer sell-in of new products and expansion opportunities.
- Become a subject matter expert on the brand, consumer, and portfolio to inform day-to-day decisions.
- Collaborate cross-functionally to evaluate product performance in market, refining plans and maximizing growth opportunities.
Requirements
- Bachelor's Degree in Marketing, Business, Data Analytics, or similar focus.
- 2-4 years of experience in CPG Brand Management.
- Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.
- Strong business acumen and understanding of variables contributing to sustainably growing a brand and business.
- Excellent communication and collaboration skills.
- Proficient in Microsoft Office Business Suite, including PowerPoint and Excel.
- Ability to manage multiple projects and operate autonomously as part of a team.
About Frida
Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.
Our Culture
Frida provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type. We offer a range of benefits, including comprehensive medical, vision, and dental plans, employer-paid life insurance, and a generous paid time off program.
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