Brand Manager

3 weeks ago


Miami, Florida, United States Frida Full time

About the Role

Frida is seeking a Brand Manager to lead commercial marketing strategies across our core portfolio and new product development. This role will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams to deliver annual revenue and margin goals.

Key Responsibilities

  • Develop and coordinate go-to-market plans for new product launches, monitoring performance and identifying opportunities for optimization.
  • Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations.
  • Support the development of annual and quarterly briefs to cross-functional teams, defining business priorities and executional plans for the brand.
  • Measure the impact of paid, owned, and earned activation on sales, applying learnings for future brand planning briefs.
  • Support the development of line review material for retailer sell-in of new products and expansion opportunities.
  • Become a subject matter expert on the brand, consumer, and portfolio to inform day-to-day decisions.
  • Collaborate cross-functionally to evaluate product performance in market, refining plans and maximizing growth opportunities.

Requirements

  • Bachelor's Degree in Marketing, Business, Data Analytics, or similar focus.
  • 2-4 years of experience in CPG Brand Management.
  • Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.
  • Strong business acumen and understanding of variables contributing to sustainably growing a brand and business.
  • Excellent communication and collaboration skills.
  • Proficient in Microsoft Office Business Suite, including PowerPoint and Excel.
  • Ability to manage multiple projects and operate autonomously as part of a team.

About Frida

Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.

Our Culture

Frida provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type. We offer a range of benefits, including comprehensive medical, vision, and dental plans, employer-paid life insurance, and a generous paid time off program.


  • Brand Manager R+Co

    4 weeks ago


    Miami, Florida, United States LUXURY BRAND PARTNERS L Full time

    Job SummaryThe R+Co Brand Manager is a field sales position responsible for driving business in salons, brand loyalty and brand recognition in a defined, geographic territory through both new business development and existing business growth strategies.This role works in conjunction with an account team to grow territory and salon sales through product...

  • Brand Manager

    3 weeks ago


    Miami, Florida, United States Frida Full time

    Job DescriptionFrida is a leading brand in the parenting industry, dedicated to developing innovative solutions to simplify parenting. As a Brand Manager, you will play a crucial role in driving commercial marketing strategies across our core portfolio and new product development.Key Responsibilities:Develop and execute go-to-market plans for new product...


  • Miami, Florida, United States ExtendMyTeam Full time

    Job DescriptionWe are seeking a skilled Brand Management Specialist to drive commercial marketing strategies across our core portfolio and new product development. The ideal candidate will partner with cross-functional teams to deliver annual revenue and margin goals.Key Responsibilities:Develop and coordinate go-to-market plans for new product launches,...


  • Miami, Florida, United States Royal Caribbean Group Full time

    Job Title: Brand Marketing Manager Job Summary: The Brand Marketing Manager is responsible for developing and executing integrated marketing campaigns to achieve business goals. This role requires a strategic thinker who can collaborate with cross-functional teams to drive marketing initiatives. Key Responsibilities: * Collaborate with product...

  • Brand Strategist

    4 weeks ago


    Miami, Florida, United States Happy Koala LLC Full time

    Happy Koala LLC is seeking a visionary Brand Strategist to elevate its brand across all markets, enhance brand equity, and drive customer engagement. As the head of Brand, you will be responsible for developing and executing the brand strategy to shape the future of a fast-growing brand in the health and wellness industry.Responsibilities:Analyze brand...

  • Brand Manager

    4 weeks ago


    Miami, Florida, United States L2R Consulting Full time

    Key Responsibilities:As a Brand Manager at L2R Consulting, you will be responsible for developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. Your key responsibilities will include: Developing and executing marketing plans to achieve business objectives Analyzing market trends and...

  • Co-Manager

    4 weeks ago


    Miami, Florida, United States True Religion Brand Jeans Full time

    Job Title: Co-ManagerJob Summary:We are seeking a highly motivated and experienced Co-Manager to join our team at True Religion Brand Jeans. As a Co-Manager, you will play a key role in supporting the Store Manager in building and inspiring the sales and support teams to engage customers and drive sales growth.Key Responsibilities:Achieve store sales goals...


  • Miami, Florida, United States Royal Caribbean Group Full time

    Job SummaryThe Brand and Product Marketing Manager is responsible for developing and executing integrated marketing campaigns to achieve business goals. This role involves strategic planning, market research, and collaboration with cross-functional teams to launch new products and experiences into the marketplace.Key Responsibilities: Collaborate with...

  • Brand Ambassador

    4 weeks ago


    Miami, Florida, United States Luxury Method Full time

    Job OpportunityWe are seeking a skilled Brand Ambassador to represent our luxury beauty brand in Miami. As a key member of our team, you will be responsible for sharing your passion for clean skincare and wellness with our partner accounts.The ideal candidate will have a strong background in sales and a deep understanding of the beauty industry. You will be...


  • Miami, Florida, United States Enthuse Full time

    Job DescriptionThe Regional Brand Ambassador will serve as a brand mentor to trade, customers, clients, and members of the agency team. This role is responsible for delivering education in support of the Seedlip non-alcoholic spirit portfolio across a designated region territory, while developing trade relationships and driving brand opportunity with...


  • Miami, Florida, United States Enthuse Full time

    Job Summary:The Regional Brand Ambassador will be responsible for delivering education and support to the Seedlip non-alcoholic spirit portfolio across a designated region, while developing trade relationships and driving brand opportunities with customers across various channels.Key Responsibilities:Brand Education: Impart brand story, production, taste...


  • Miami, Florida, United States LUXURY BRAND PARTNERS Full time

    Job Title: Director, Social MediaJob Summary:We are seeking a highly skilled and experienced Director of Social Media to lead our digital marketing efforts and drive brand awareness across all social platforms. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with...


  • Miami, Florida, United States TEAM Full time

    About the RoleAt TEAM, we're seeking a highly motivated and experienced Peroni Brand Ambassador to join our team. As a dedicated brand expert and resource, you will be responsible for developing and maintaining relationships with accounts, trade, and distributor partners. Your primary goal will be to increase brand awareness and growth through menu...


  • Miami, Florida, United States Luxury Method Full time

    Job OverviewLuxury Method is seeking a highly skilled and experienced Brand Ambassador to join our team. As a Brand Ambassador, you will be responsible for providing exceptional customer service and promoting our luxury beauty and fragrance products in retail environments.The ideal candidate will have a passion for clean skincare and a strong background in...


  • Miami, Florida, United States One Sothebys Realty Full time

    At ONE Sotheby's International Realty, we're seeking a seasoned marketing professional to drive our brand awareness and agent satisfaction.This key role will serve as a true brand ambassador, fostering a deep understanding of our clients and target audiences, and developing innovative marketing campaigns to meet their needs.The ideal candidate will have a...


  • Miami, Florida, United States Malibu Events Promotion Full time

    Job OpportunityWe are seeking a highly motivated and creative Brand and Advertising Assistant to join our marketing team at Malibu Events Promotion. As a key member of our team, you will play a crucial role in developing and implementing advertising campaigns across various platforms, collaborating with our marketing team to enhance brand presence, and...

  • Account Consultant

    4 weeks ago


    Miami, Florida, United States LUXURY BRAND PARTNERS Full time

    Job SummaryAn Account Consultant is a key member of our sales team, responsible for building strong relationships with clients and driving revenue growth in a multi-state geographic territory.The successful candidate will be a strategic thinker with excellent communication skills, able to articulate Luxury Brand Partners' marketing and education programs to...

  • Office Coordinator

    4 weeks ago


    Miami, Florida, United States LUXURY BRAND PARTNERS Full time

    Job DescriptionThe Office Coordinator is a key member of our team at Luxury Brand Partners, responsible for ensuring the smooth operation of our office. This role requires a highly organized and detail-oriented individual who can manage multiple tasks and prioritize effectively.General office operations, including reception and phone dutiesAssisting...


  • Miami, Florida, United States Verizon Full time

    At Verizon, we're committed to delivering exceptional customer experiences through innovative retail marketing strategies.As the Head of Brand Strategy, you'll lead the development and execution of in-store marketing initiatives, ensuring seamless consumer experiences across our national retail, branded retail, and indirect retail stores nationwide.Key...


  • Miami, Florida, United States FHIA Remodeling Full time

    As a Retail Brand Ambassador, you will be trained in our products and services to effectively communicate and negotiate in interactive marketing presentations.We will provide thorough training to empower you to earn more than your counterparts in entry-level marketing positions.Our brand ambassadors represent FHIA Remodeling at partner wholesale club...