Brand Marketing Manager

4 weeks ago


Miami, Florida, United States Royal Caribbean Group Full time
Job Title: Brand Marketing Manager Job Summary: The Brand Marketing Manager is responsible for developing and executing integrated marketing campaigns to achieve business goals. This role requires a strategic thinker who can collaborate with cross-functional teams to drive marketing initiatives. Key Responsibilities: * Collaborate with product development and programmatic departments to understand marketable opportunities and devise a strategic cross-channel, multi-market plan for campaigns to achieve business goals * Devise timing and approach for campaign development and guide the project leads/account executives to ensure timely delivery for multiple initiatives * Clearly outline campaign goals, set measurable KPIs, and analyze effectiveness of campaign in market * Analyze and forecast current market challenges, provide competitive analysis, and put forth innovative marketing solutions * Continually call upon product knowledge to ascertain the cause-and-effect of interdependent products and how other campaign strategies may need to be adjusted in light of new tactics * Possess highly collaborative, people-focused personality to ensure strong relationships with team and channel leaders, and higher investment by channel teams to achieve shared goals * Collaborate with product development teams, early in the development process, to ensure advocacy for marketable features in new, developing products * Explore and evolve new product launch strategies to bring higher engagement from expanding and new audiences * Provide regular product updates to North America and International markets * Provide weekly reporting and status updates to supervisor Requirements: * Bachelor's degree in Marketing, Advertising, or related field experience * 6+ years experience in advertising, marketing, or creative team * Experience giving direction, coordinating workflow, and driving key decisions between Go To Market team members, internal stakeholders, channel owners, and creative agencies * Experience launching new and revamped consumer products into the marketplace * Adept at documenting and accurately conveying feedback between creative groups * Well versed in channels including web, digital media, social, out of home, email, and print * Strong critical decision-making and excellent communication skills * Strong understanding of consumer and brand research * Cross-functional leadership expertise in a fast-paced and complex environment * Self-starter with ability to maintain poise when dealing with ambiguity * Demonstrated ability to proactively improve processes and procedures * Experience creating and managing timelines in project management software * Expertise in developing cohesive, engaging, concise, fact-based presentations * Highly organized, deadline driven and detail oriented * Experience with print/digital/CGI assets What We Offer: * Opportunity to work with a leading cruise line company * Collaborative and dynamic work environment * Professional development and growth opportunities How to Apply: If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application with your resume and cover letter.

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