Brand Management Specialist

3 weeks ago


Miami, Florida, United States ExtendMyTeam Full time
Job Description

We are seeking a skilled Brand Management Specialist to drive commercial marketing strategies across our core portfolio and new product development. The ideal candidate will partner with cross-functional teams to deliver annual revenue and margin goals.

Key Responsibilities:

  • Develop and coordinate go-to-market plans for new product launches, monitoring performance and identifying opportunities for optimization.
  • Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations.
  • Support the development of annual and quarterly briefs to cross-functional teams that define business priorities and executional plans for the brand.
  • Work cross-functionally to measure the impact of paid, owned, and earned activation on sales, applying learnings for future brand planning briefs.
  • Support the development of line review material for retailer sell-in of new products and expansion opportunities that unlock growth for the business.
  • Become a subject matter expert on the brand, consumer, and portfolio to inform day-to-day decisions.
  • Collaborate cross-functionally to evaluate product performance in market, refining plans and maximizing growth opportunities.

Requirements:

  • Bachelor's Degree in Marketing, Business, Data Analytics, or similar focus.
  • 2-4 years of experience in CPG Brand Management.
  • Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.
  • Strong business acumen with an in-depth understanding of sustainably growing a brand and business.
  • Excellent communicator and collaborator with strong written, verbal, and presentation skills.
  • Proficient in Microsoft Office Business Suite, including PowerPoint and Excel.
  • Ability to manage multiple projects at once, with strong organizational skills.

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