Brand Manager
3 weeks ago
Frida is a leading brand in the parenting industry, dedicated to developing innovative solutions to simplify parenting. As a Brand Manager, you will play a crucial role in driving commercial marketing strategies across our core portfolio and new product development.
Key Responsibilities:
- Develop and execute go-to-market plans for new product launches, ensuring alignment with business objectives and budget delivery.
- Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations.
- Collaborate with cross-functional teams to measure the impact of paid, owned, and earned activation on sales, applying learnings to inform future brand planning briefs.
- Support the development of line review material for retailer sell-in of new products and expansion opportunities that unlock growth for the business.
- Become a subject matter expert on the brand, consumer, and portfolio to inform day-to-day decisions on the business.
Requirements:
- Bachelor's Degree in Marketing, Business, Data Analytics, or a related field.
- 2-4 years of experience in CPG Brand Management.
- Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.
- Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business.
- Excellent communication and collaboration skills, with the ability to manage multiple projects simultaneously.
About Frida:
Frida is a mission-driven organization that values collaboration and community. As a Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams to drive business growth and success.
What We Offer:
- Comprehensive medical, vision, and dental plans.
- Employer-paid life insurance.
- Supplemental insurance options, including Accident Insurance, Short-Term Disability, and Long-Term Disability.
- FSA & HSA.
- 401k matching up to 4% with immediate vesting.
- Generous paid time off program, including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
- Flexible paid pregnancy and parental leave.
- Weekly wellness programming, including manicures & pedicures, massages, and carwashes.
- Dog-friendly office – feel free to bring your best buddy to work.
- Learning & development opportunities for professional and personal growth.
- Company-wide events & outings – we know how to throw a party
- Exclusive employee product discounts.
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