Senior Social Media Manager

2 weeks ago

New York, New York, United States Harry's Full time
About Harry's

Harry's Inc. is a modern consumer goods company that puts people first and delivers against real unmet consumer needs. Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, the company has grown significantly over the last decade, employing over 900 people across the U.S., U.K., and Germany.

Our Mission

At Harry's, our mission is to Create Things People Like More - whether it's a product, an experience, or an internal tool. We believe in making the things around us better for our customers and our team.

Our Values

We're committed to creating a positive impact on our community and the environment. We set aside 1% of sales across our brands to support our social mission, including donations to our nonprofit partners.

The Role

We're seeking a dynamic Social Media Strategist to join our team. As a key member of our marketing team, you'll be responsible for developing and executing a creative and strategic social media presence across all social media channels. Your goal will be to showcase the unique identity of the Harry's brand and establish a strong connection with our community.

Responsibilities
  • Develop and execute social media strategies across all platforms, with KPIs across brand awareness, engagement, and growth.
  • Own key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting.
  • Partner with stakeholders and teams across the company to leverage organic social channels.
  • Understand general business strategy, industry issues, products, and services, key customers, and competitors in the marketplace.
  • Oversee social media content calendars, considering business goals and objectives.
  • Develop creative campaign concepts and strategic plans for social media to effectively launch and promote our brand initiatives.
  • Regularly engage with our audience through thoughtful, impactful, relationship-driven content.
  • Set goals and KPIs and report monthly on performance across all platforms.
  • Have strong foundation paid social knowledge to partner with Influencer and Media to share creative insights and partner on amplification recommendations.
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
  • Leverage data, insights, trends, and best practices to inform social creative and copy development.
  • Work closely with Influencer Marketing Manager to integrate influencer and collaborator content into larger calendar and strategy.
  • Partner with the Social Media Coordinator on a day-to-day basis and mentor in larger career development opportunities.
  • Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience, and drive meaningful conversations.
  • Manage external social partners - key contact to agencies, tools, etc.
Qualifications
  • Bachelor's Degree or equivalent.
  • 5-7 years of experience successfully managing social media for an established brand.
  • Expert knowledge in Instagram, TikTok, Facebook, Pinterest, Twitter.
  • Experience using third-party social media platforms such as Dash Hudson, Sprinklr, etc.
  • Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.
  • Ability to meet deadlines and post social media accounts in real-time, with little need for oversight.
  • Minimum of 3 years team management experience.
  • Experience working cross-functionally with Marketing teams (Influencer, PR, Performance, Creative, eComm, etc).
  • Content creation experience such as video creation and editing, photo editing, etc.
  • Managed social media accounts (Instagram and TikTok) of 500k+ followers a plus.

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