Marketing Director

3 days ago

Burlingame, California, United States Sage Eldercare Solutions Full time
Job Title: Marketing Manager

We are seeking a skilled Marketing Manager to join our team at Sage Eldercare Solutions. As a key member of our organization, you will be responsible for cultivating and expanding our referral network, partnering with healthcare professionals, community organizations, and satisfied clients to generate new business.

Key Responsibilities:

  • Referral Network Development: Manage our CRM system, analyze referral data, and identify new opportunities or areas for improvement.
  • New Client Acquisition: Convert inquiries to new clients through a holistic, relationship-based process, establishing trust and credibility with potential clients.
  • Content Creation: Develop informative content (social media, blogs, newsletters, webinars) that educates potential clients and referrers about our services and the benefits of private pay eldercare.
  • Online Presence: Manage our online presence, ensuring our website and social media platforms are optimized for credibility and easy referral.
  • Community Outreach: Engage with local communities, sponsor or participate in events that cater to seniors, caregivers, or healthcare professionals, forming partnerships with relevant local organizations.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience in a marketing role.
  • Advanced proficiency in managing and optimizing CRM software and analytics tools.
  • Experience using relationship-building skills to nurture referral networks.
  • Experience with digital marketing, content creation, and online reputation management.

Why Sage Eldercare Solutions:

  • We prioritize quality of life for our clients and employees, emphasizing work-life balance and wellbeing.
  • We're a forward-thinking organization that values creativity and innovation.
  • We offer professional growth through continuing education funds, mentorship, and promotion opportunities.

Compensation: The anticipated base compensation for this position is between $85k-115k, determined based on education and experience.

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