Salesforce Marketing Cloud Operations Manager

3 weeks ago

Washington, Washington, D.C., United States The American Institute of Architects Full time

Job Summary

The American Institute of Architects (AIA) is seeking a highly skilled Salesforce Marketing Cloud professional to lead the development, communication, and implementation of email and marketing automation best practices across AIA's product and member strategy.

Key Responsibilities

  • Develop and execute strategic integrated marketing campaigns in Salesforce Marketing Cloud to drive revenue and customer engagement.
  • Act as the primary point of contact in Salesforce Marketing Cloud platform and campaign management.
  • Manage AIA email marketing operations, including deployment, maintenance, and execution of email campaigns.
  • Streamline lead forms, create campaigns and journeys, drip campaigns, nurture flows, and data hygiene in Salesforce Marketing Cloud.
  • Partner with the marketing team to create holistic customer engagement plans that leverage marketing automation tools throughout the customer lifecycle.
  • Lead data strategy, modeling, and insights as it relates to Salesforce Marketing Cloud on customer strategy, sizing, and segmentation.
  • Conceptual understanding to establish data models, work with APIs, and configurations.
  • Ensure quality leads are routed through Salesforce and Marketing Cloud, and notifications are sent to the sales team, increasing efficiencies and conversion rates.

Requirements

  • Proven experience in a Salesforce Marketing Cloud focused role with proven skill sets that align with the role, knowledge of HTML, CSS, and JavaScript.
  • Advanced familiarity with marketing automation strategy, customer segmentation, and data governance.
  • Experience developing rule-based logic and email templates that integrate personalized dynamic content elements.
  • Strong understanding of CRM best practices and processes.
  • Process and quality-oriented with sharp attention to detail and exceptional organizational skills.
  • Ability to handle multiple projects and priorities; strong project management skills.

What We Offer

  • A comprehensive benefits package that reflects our company values and workplace culture.
  • Medical and dental insurance.
  • 401(k) plan.
  • Flexibility and paid time off.
  • Flexible spending accounts.
  • Income protection and disability plans at no cost.
  • Tuition and membership reimbursements.

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