Salesforce Marketing Cloud Senior Manager

3 weeks ago

Washington, Washington, D.C., United States The American Institute of Architects Full time

Job Title: Salesforce Marketing Cloud Senior Manager

Job Summary:

The American Institute of Architects (AIA) is seeking a highly skilled Salesforce Marketing Cloud Senior Manager to lead the development, communication, and implementation of email and marketing automation best practices across AIA's products and member strategy. As the lead in Salesforce Marketing Cloud, you will serve as the primary point of contact for the platform and campaign management, overseeing the day-to-day deployment, maintenance, and execution of email marketing operations.

Key Responsibilities:

  • Develop and execute strategic integrated marketing campaigns in Salesforce Marketing Cloud in close partnership with the marketing team to drive revenue and customer engagement.
  • Act as the primary point of contact for Salesforce Marketing Cloud platform and campaign management.
  • Manage AIA's email marketing operations, including full organizational email calendar deployment, maintenance, and execution.
  • Streamline lead forms, create campaigns and journeys, drip campaigns, nurture flows, data hygiene, and other key marketing operations functions.
  • Partner with the marketing team to create holistic customer engagement plans that leverage marketing automation tools throughout the customer lifecycle.
  • Lead data strategy, modeling, and insights as it relates to Salesforce Marketing Cloud on customer strategy, sizing, and segmentation.
  • Conceptual understanding to establish data models, work with APIs, and configurations.
  • Ensure quality leads are routed through Salesforce and Marketing Cloud, and notifications are sent to the sales team, increasing efficiencies and conversion rates.
  • Manage a portfolio of work, prioritization, and project timelines across internal and external partners, ensuring all activities occur as planned and that campaigns are executed on time.
  • Work closely with the full marketing team to develop, manage, and execute an omni-channel marketing approach across all owned channels.
  • Cultivate a test and learn culture, leading the sharing of insights and best practices across teams.
  • Develop a cadence around evaluating KPIs in Salesforce Marketing Cloud for measuring success against organizational goals and work closely across teams to regularly optimize strategies and tactics.
  • Actively drive, organize, and participate in key enhancements for marketing automation, demand gen, and email tools.
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions.
  • Provide ongoing thought-leadership and needed knowledge share across teams as necessary.
  • Encourage a highly collaborative culture, practicing regular communication with colleagues across the marketing team to ensure campaign success.
  • Stay abreast of industry trends and emerging technologies to inform marketing strategies, while also staying up to date on any relevant certifications to enhance job performance.

Requirements:

  • Proven experience in a Salesforce Marketing Cloud focused role with proven skill sets that align with the role, knowledge of HTML, CSS, and JavaScript.
  • Advanced familiarity with marketing automation strategy, customer segmentation, and data governance.
  • Experience developing rule-based logic and email templates that integrate personalized dynamic content elements.
  • Strong understanding of CRM best practices and processes.
  • Process and quality-oriented with sharp attention to detail and exceptional organizational skills.
  • Ability to handle multiple projects and priorities; strong project management skills.
  • Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise.
  • Exceptional communication, facilitation, presentation, and interpersonal skills.
  • A self-starter, capable of working in a fast-paced environment.
  • Highly efficient team player, with the ability to also work independently.
  • Consistently curious and excited by leading strategic Salesforce Marketing Cloud work, and cultivating a culture of creativity, innovation, and positive energy.
  • Results-focused: Outcome-oriented with a 'can-do' attitude and passion for maintaining well-managed processes while driving to successful resolutions.
  • Comfortable with being 'hands-on' in the solution and engaging in technical conversations.
  • Extremely comfortable with data governance strategies and implementation across core role.
  • Highly skilled in interpreting data and translating metrics into insightful analysis to drive changes to campaign setup.
  • Salesforce Marketing Cloud certification a plus.
  • Core competency in core Salesforce Marketing Cloud modules such as Email Studio, Advertising Studio, and Journey Builder.
  • HTML/CSS skills and experience with HTML editor tools, Email Coding, Dreamweaver, and Photoshop a plus.

What We Offer:

  • A comprehensive benefits package that reflects our company values and workplace culture, including medical and dental, 401(k), flexibility, paid time off, flexible spending accounts, income protection, tuition and membership reimbursements, and more.
  • Access to a variety of programs, including an Employee Assistance Program (EAP) for employees and their family members, computer purchase program, fitness club discounts, prepaid legal services program, and identity theft protection.

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