Salesforce Marketing Cloud Senior Manager

3 weeks ago

Washington, Washington, D.C., United States The American Institute of Architects Full time
Job Summary

As the Senior Manager of Salesforce Marketing Cloud, you will be responsible for leading the development, communication, and implementation of email and marketing automation best practices across AIA's products and member strategy.

This role requires a strong understanding of Salesforce Marketing Cloud and the ability to manage and execute complex marketing campaigns.

Key Responsibilities
  • Develop and execute strategic integrated marketing campaigns in Salesforce Marketing Cloud to drive revenue and customer engagement.
  • Act as the primary point of contact for Salesforce Marketing Cloud platform and campaign management.
  • Manage AIA's email marketing operations, including deployment, maintenance, and execution of email campaigns.
  • Manage the Salesforce Marketing Cloud instance, including streamlining lead forms, creating campaigns and journeys, drip campaigns, nurture flows, and data hygiene.
  • Partner with the marketing team to create holistic customer engagement plans that leverage marketing automation tools throughout the customer lifecycle.
  • Lead data strategy, modeling, and insights as it relates to SFMC on customer strategy, sizing, and segmentation.
  • Ensure quality leads are routed through Salesforce & Marketing Cloud and notifications are sent to the sales team, increasing efficiencies and conversion rates.
Requirements
  • Proven experience in a SFMC focused role with proven skill sets that align with the role.
  • Advanced familiarity with marketing automation strategy, customer segmentation, and data governance.
  • Experience developing rule-based logic and email templates that integrate personalized dynamic content elements.
  • Strong understanding of CRM best practices and processes.
  • Process and quality-oriented with sharp attention to detail and exceptional organizational skills.
What We Offer
  • A comprehensive benefits package that reflects our company values and workplace culture.
  • Medical and dental insurance.
  • 401(k) plan.
  • Flexibility and paid time off.
  • Flexible spending accounts.
  • Income protection and disability plans.
  • Tuition and membership reimbursements.

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