Product Marketing Manager

10 hours ago

New York, New York, United States Uniqlo Full time
Job Summary:

The Product & Brand Marketing Manager will be responsible for developing and executing seasonal brand and product marketing strategies for Uniqlo in the US market. This role will work closely with the Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plans. The ideal candidate will have a strong background in marketing and communications, with a minimum of 3-5 years of experience in brand, product or retail marketing/communications.

Key Responsibilities:

Develop seasonal brand and product marketing strategies for Uniqlo in the US market
Collaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plans
Provide direction and guidance on U.S. brand campaign, product copy, visual, and asset creation, and campaign rollout timeline
Establish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports Uniqlo key attributes through product marketing communication
Ensure optimized product marketing communication for the US consumer for all product marketing materials
Lead the development of creative, event, influencer programs as needed
Conduct business analyses and post marketing campaign reviews
Develop and execute brand event in flagship store and online
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.

Requirements:

Bachelor's Degree in Marketing and/or Communications required
Minimum 3-5 years' experience of brand, product or retail marketing/communications
Experience with retail and consumer marketing required
Experience in event marketing is a plus
Strategic and creative thinker who is outgoing and an effective communicator.
Must possess strong presentation skills.
Excellent writing and organization skills.
Proven ability to work independently with limited day-to-day direction.
Must be detail oriented, resourceful, self-motivated, and proactive.
Skilled at managing projects - resources, assets, budget, information and timeline
Detail oriented, self-starter with a high level of accuracy
Ability to handle multiple projects and work efficiently and effectively

Equal Opportunity Employer:

Fast Retailing is an Equal Opportunity Employer and does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

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