Product Marketing Manager

2 days ago


New York, New York, United States Right Side Up Full time
About Right Side Up

We're a premier growth marketing consulting firm in the U.S., trusted by top tech companies to drive growth and success.

About the Job

We're seeking a seasoned Product Marketing Manager to develop and partner with our clients on go-to-market plans, marketing messaging strategy, and collateral to support product launches and ongoing marketing efforts.

Responsibilities
  • Develop and refine product positioning and messaging strategies that differentiate us in the market and resonate with our diverse customer base.
  • Craft compelling product narratives that resonate with target audiences.
  • Manage the entire product marketing lifecycle, from positioning and messaging to launch and ongoing promotion to drive adoption.
  • Leverage data and full funnel metrics to understand customer behavior and measure performance, identify areas for improvement, and optimize future initiatives.
Hiring Requirements
  • 5+ years of experience in Product Marketing with a proven track record of success in product/feature launches and driving product adoption and growth.
  • Experience working in a PLG motion and targeting very small businesses.
  • Expertise in developing and executing data-driven marketing campaigns across a variety of channels (e.g., content marketing, social media, paid advertising) to achieve measurable business objectives (e.g., brand awareness, lead generation, customer acquisition).


  • New York, New York, United States DoubleVerify Full time

    Job Title: Product Marketing ManagerWe are seeking a highly skilled Product Marketing Manager to join our team at DoubleVerify. As a Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive product adoption and revenue growth.Key Responsibilities:Develop and execute product marketing strategies to...


  • New York, New York, United States Lactalis American Group , Inc. Full time

    Job Title: Product Marketing ManagerLactalis American Group, Inc. is seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive sales and revenue growth for our products.Key Responsibilities:Develop and execute marketing plans to...


  • New York, New York, United States Stark Tech Full time

    Job OverviewStark Tech is a leading provider of innovative facilities and energy solutions, dedicated to optimizing performance and reducing environmental impact.We're seeking a skilled Product Marketing Manager to drive the go-to-market strategy, business planning, and sales support for our products and services. This role requires a strong understanding of...


  • New York, New York, United States Innovid Full time

    Product Marketing ManagerInnovid, a leading provider of advertising delivery, personalization, measurement, and outcomes across linear, CTV, and digital, seeks a Product Marketing Manager to join its team. As a key member of the product marketing team, you will be responsible for developing product marketing positioning and content that supports our ad...


  • New York, New York, United States Cheq Full time

    Product Marketing ManagerCheq is seeking an experienced Product Marketing Manager to join our dynamic team in the US (NYC preferred). This role will focus on Cheq's Marketing Security solution, which safeguards paid marketing campaigns against fraudulent activities, prevents fake leads from entering the funnel, and ensures the accuracy of marketing data.Key...


  • New York, New York, United States McGraw-Hill Education Full time

    About the RoleWe are seeking a highly motivated and experienced Product Marketing Manager to join our team at McGraw Hill Education. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive sales and revenue growth for our educational products and services.Key ResponsibilitiesDevelop and execute...


  • New York, New York, United States MiQ Digital Full time

    About the RoleWe're MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we're all united in the vision to lead the programmatic advertising industry and make it better.Job SummaryWe're looking for a strong product marketer with a track...


  • New York, New York, United States Baselane Full time

    About BaselaneBaselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.The RoleWe are seeking a highly...


  • New York, New York, United States Uphold Full time

    About UpholdUphold is a pioneering Web3 financial platform that empowers users to manage and exchange financial value seamlessly across blockchain networks and digital assets.With a strong presence in 150+ countries, Uphold has facilitated over 120 million transactions worth $40 billion, serving 10 million customers worldwide.The OpportunityWe're seeking a...


  • New York, New York, United States Arch Full time

    Job Title: Product Marketing ManagerArch is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product adoption, and lead generation.About the RoleWe are looking for a strategic thinker and...


  • New York, New York, United States Fora Full time

    About ForaWe're reimagining the travel advisor industry with fresh eyes and building a modern, inclusive, and tech-enabled travel agency that's cool.Fora is a next-generation travel platform that empowers entrepreneurs to transform their passion for travel into revenue by curating incredible experiences for travelers.The RoleWe're seeking a highly-motivated...


  • New York, New York, United States Uniqlo Full time

    Job Title: Product & Brand Marketing Manager, US MarketingJob Summary:The Product & Brand Marketing Manager, US Marketing will be responsible for developing and executing seasonal brand and product marketing strategies for Uniqlo in the US market. This role will work closely with the Global Marketing team and cross-functional US teams to co-develop season...


  • New York, New York, United States Addepar Full time

    About the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at Addepar. As a Product Marketing Manager, you will be responsible for driving acquisition, engagement, and retention of our fastest growing, priority customer segments. You will work closely with our product, sales, and go-to-market teams to develop product positioning...


  • New York, New York, United States ARCH COMPANY Full time

    Job Title: Product Marketing ManagerAt Arch Company, we're seeking a highly skilled Product Marketing Manager to join our team. As our first marketing hire, you'll play a critical role in developing and executing comprehensive marketing strategies to drive brand awareness, product adoption, and lead generation.Key Responsibilities:Develop and implement a...


  • New York, New York, United States Amazon Full time

    About the RoleWe are seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions. As a key member of our product marketing team, you will have the opportunity to shape and develop the brand and positioning for our growing suite of products and drive...


  • New York, New York, United States Linda Werner & Associates Full time

    Job OpportunityWe are seeking a highly skilled Product Marketing Professional to lead the go-to-market strategy for our advertising solutions tailored for large clients and partners in North America. The ideal candidate will have a robust background in marketing and project management, with a proven track record in driving product growth within fast-paced...


  • New York, New York, United States Citigroup Full time

    Job Title: Marketing Product ManagerJoin Citigroup as a Marketing Product Manager and play a key role in driving the company's digital sales transformation. As a member of the Marketing & Franchise Development team, you will be responsible for managing the ongoing Digital Sales transformation capabilities delivery roadmap, implementing key strategic...


  • New York, New York, United States TeleTracking Technologies, Inc. Full time

    Job DescriptionTeleTracking Technologies, Inc. is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive demand for our products.Key Responsibilities:Develop and execute go-to-market plans for new products and...


  • New York, New York, United States Educated Solutions Corp Full time

    Product Marketing Manager OpportunityEducated Solutions Corp is seeking a Product Marketing Manager to support our premier client's internal marketing team in New York City. The ideal candidate will have a strong background in marketing aimed at technical audiences and a passion for creating compelling content to drive internal communications...


  • New York, New York, United States Amazon Full time

    About the RoleWe are seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.Key ResponsibilitiesDevelop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising measurement solutions tied to key advertiser...