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Product Marketing Manager

1 month ago

New York, New York, United States DoubleVerify Full time
Job Title: Product Marketing Manager

We are seeking a highly skilled Product Marketing Manager to join our team at DoubleVerify. As a Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive product adoption and revenue growth.

Key Responsibilities:
  • Develop and execute product marketing strategies to drive product adoption and revenue growth
  • Collaborate with cross-functional teams, including sales, product, and commercial teams, to launch new products and enhancements
  • Define product value propositions, user benefits, and positioning to ensure our solutions stand out in the market
  • Create compelling sales decks, one-pagers, FAQ documents, and internal training programs to empower our sales team
  • Develop strategic inbound and outbound product marketing campaigns across PR, email, our website, and social channels
  • Maintain and boost marketing momentum for existing products by supporting the creation of case studies, data infographics, best practice guides, and educational client webinars
  • Become an internal and external subject matter expert on DV's Attention and Dynamic AI Activation solutions
  • Research the competitive landscape to create differentiated product positioning and effective objection-handling collateral
  • Continuously refine the creation of RFPs and RFIs to support our commercial efforts
Requirements:
  • Bachelor's Degree in a related field (MBA is a plus)
  • 8+ years of experience in product marketing or a related marketing role
  • In-depth understanding of the digital advertising industry and related performance technologies
  • B2B expertise and knowledge of B2B marketing trends and best practices
  • Proven experience in managing and developing team members
  • Data-driven and analytical approach to problem solving
  • Expert-level organization and planning abilities
  • Exceptional verbal and written communication skills
  • Ability to juggle multiple projects with tight deadlines and adapt to shifting priorities

At DoubleVerify, you'll be part of a collaborative, innovative, and dynamic team. If you are ready to make a significant impact, drive our marketing efforts to new heights, and take your career to the next level, we want to hear from you. Apply now and become a key player in our marketing team at DoubleVerify.

The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role based on the qualifications set forth in the job description is between $83,000.00 and $158,000.00. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.