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Product Marketing Manager

1 month ago

New York, New York, United States Capital One Services, LLC Full time
Job Title: Product Marketing Manager

Capital One Services, LLC is seeking a seasoned Product Marketing Manager to drive business goals for Capital One Slingshot.

About the Role

The Product Marketing charter makes our product lines successful in the market and with customers. As a Product Marketing Manager, you will be responsible for defining end-to-end GTM strategy for your product areas, including all messaging, positioning, launch planning, and Sales enablement.

Key Responsibilities
  • Develop a detailed understanding of your product's sales funnel, personas, industries, and use cases to drive sales and marketing asset development
  • Empower sellers with compelling messaging, content, and materials to increase the top-of-funnel volume with qualifying opportunities and build a healthy sales pipeline
  • Identify opportunities to develop relevant marketing and sales content, including videos, one-pagers, blogs, case studies, and manage production
  • Build insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results
  • Participate in the product/customer feedback loop, capturing insights and learnings to inform marketing and messaging needs
  • Influence enterprise-wide B2B product/software marketing agenda
Requirements
  • Bachelor's degree
  • At least 4 years of experience in a product marketing role
  • At least 2 years of experience marketing SaaS products or services
Preferred Qualifications
  • 5 or more years of experience in a product marketing role
  • 3 or more years of experience marketing B2B SaaS products or services
  • Experience in highly cross-functional and matrixed teams
What We Offer

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.

Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.