Senior Campaign Operations Analyst

2 weeks ago


Princeton, New Jersey, United States Dow Jones Full time

Job Overview:

About Dow Jones:

Dow Jones stands as a premier global source of news and business intelligence, providing diverse content formats to audiences worldwide, including print, digital, mobile, and live events. With over 130 years of excellence, Dow Jones boasts one of the largest news-gathering operations globally, housing prestigious publications such as the Wall Street Journal, Barron's, MarketWatch, and others.

Position Summary:

The Senior Analyst role is pivotal in executing detailed campaign strategies for Dow Jones. This position will support various marketing teams by implementing web and in-app campaigns across our flagship platforms. Situated within the Marketing Operations team, you will be instrumental in driving marketing initiatives, enhancing customer experiences, and fostering new business opportunities through relationship management. Additionally, you will oversee a direct report, providing guidance and ensuring quality in a collaborative setting.

Key Responsibilities:

  • Oversee the implementation and quality control of marketing promotions on Dow Jones’ primary platforms, including the publication of tailored offers and content.
  • Manage the complete campaign execution process, from requirement gathering to stakeholder meetings, technical communication, quality assurance, and final campaign launch.
  • Conduct regular meetings with stakeholders and technical teams to clarify campaign requirements and effectively manage workload.
  • Supervise campaign metadata tagging to monitor and analyze website traffic, which is crucial for campaign reporting.
  • Maintain the digital asset library and data dictionary.
  • Perform ongoing quality assurance for web and in-app placements, including user acceptance testing.
  • Collaborate closely with the offer management team to ensure accurate onsite acquisition campaign experiences for all visitors.
  • Demonstrate experience working with engineering teams to establish standards, enhance platform capabilities, and maximize technology utilization.
  • Generate campaign reports to guide future marketing strategies and request the development of Tableau dashboards as necessary.
  • Act as the subject matter expert, facilitating knowledge transfer regarding website capabilities among stakeholders.
  • Serve as the primary liaison for web vendors to optimize and enhance campaign functionalities.

Qualifications:

  • Minimum of 5 years of experience in marketing, marketing automation, or operations.
  • At least 5 years of experience in managing website operations.
  • Proficient in WordPress.
  • Familiarity with in-app campaigns.
  • Understanding of the e-commerce landscape.
  • Experience with paywall platforms, such as Piano Composer.
  • Strong project management skills, with experience in Jira or similar software.

Benefits:

  • Comprehensive healthcare plans.
  • Paid time off.
  • Retirement plans.
  • Extensive medical, dental, and vision insurance options.
  • Education benefits.
  • Paid maternity and paternity leave.
  • Family care benefits.
  • Commuter transit program.
  • Subscription discounts.
  • Employee referral program.

Dow Jones is an equal opportunity employer, committed to diversity and inclusion in the workplace.



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