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Marketing Director

2 months ago

Harrisburg, Pennsylvania, United States McClure Company Full time
Marketing Manager

McClure Company is seeking a highly skilled Marketing Manager to develop and execute marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop comprehensive marketing plans and strategies aligned with business objectives.
  • Conduct market research and analyze trends to identify new marketing opportunities.
  • Collaborate with senior management to set marketing budgets and objectives.
  • Plan, execute, and oversee marketing campaigns across various channels.
  • Coordinate with internal teams to develop compelling marketing materials.
  • Ensure consistent brand messaging and visual identity across all marketing channels.
  • Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts.
  • Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
  • Utilize web analytics tools to track and improve digital marketing performance.
  • Stay updated with the latest digital marketing trends and technologies.
  • Use data-driven insights to optimize marketing efforts.
  • Collaborate with the sales team to develop effective sales tools and materials.
  • Provide support in lead generation and customer acquisition efforts.
  • Plan and coordinate promotional events, trade shows, and conferences.
  • Manage event logistics, marketing materials, and post-event follow-up activities.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • MBA or relevant certifications are a plus.
  • At least 6 years of related marketing experience, preferably in commercial construction industry.
  • Excellent written and verbal communication skills, with the ability to create engaging content and presentations.
  • Excellent organizational and time management skills.
  • Proven ability to manage projects from concept to completion and work independently.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms).
  • Authorization to work in the United States indefinitely without restriction or sponsorship.
Company Culture:

McClure Company is a dynamic and supportive work environment that values employee satisfaction and retention. We offer a comprehensive package of benefits, retirement plan, and professional development programs.

We are an Equal Opportunity Employer and welcome candidates from diverse backgrounds. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.