Director of Sales and Marketing
3 days ago
About the Job: We are seeking a highly motivated and experienced Sales and Marketing Director to join our team at The Homestead at Anoka. As a Sales and Marketing Director, you will be responsible for overseeing the entire campus, including direct responsibility for the Assisted and Independent Living settings. Your key responsibilities will include generating new residents, serving as the primary liaison between the facility and the community, and maintaining relationships with residents and responsible parties to ensure occupancy goals are met.
Essentials:
• Serves as the sales representative for internal and external marketing
• Assists Residence Director in the development of an annual and quarterly goals and sales/marketing plan
• Conducts an annual competitive comparison and completes the organization's approved form to inform finance department for annual rate review
• Serves as liaison between administration and nursing when coordinating the health admission screening
• Manages all inquiry calls and follows the approved VOANS sales process
• Communicates move-in information to concerned departments
• Communicates the status of move-ins and the daily occupancy to all concerned departments represented at the management meetings
• Assists in the development and implementation of marketing materials per brand standards
• Utilize CRM software if available or manually document all inquiries to determine key performance standards of total inquiries, inquires to tour, and tour to move-in
• Identify and develop relationships with primary referral sources
• Manage and conduct the tour process for prospective residents and necessary follow-up efforts
• Supports and promotes the VOANS' branding campaign and fundraising
• Develops an understanding of payer sources including private pay, elderly waiver, VA benefits, and long-term care insurance
• Ensures prospective residents have viable payer source
• Develops strategy and executes plan related to community development and completes all admission forms and documentation including state regulations where applicable
• Maintains supply of admission and tour packets, applications, and necessary department forms
• Serves on community committees as required
• Strives to meet occupancy budgets for all services levels as a minimum acceptable performance standard
• Attends required in-services and completes assigned online training
• Manages direct reports where applicable
Qualifications:
• Graduate from a post-secondary program, preferably business, marketing, or related degree preferred or equivalent work experience
• 5+ years of experience in Sales and Marketing
About Us: At The Homestead at Anoka, our approach to care grows out of respect for the human spirit and the belief that the right to dignity doesn't diminish with age. Compassion, empathy, personal attention, and concern for emotional and spiritual wellbeing are at the core of how we help every resident feel cherished and at home.
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