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Senior Sales and Marketing Strategist
2 months ago
About the Role:
The Director of Resident Acquisition and Marketing serves as the primary community representative, utilizing expertise in sales and marketing to generate new residents. This individual will also serve as the primary liaison between the facility and the community at large, marketing the facility and increasing awareness of our programs and services.
Key Responsibilities:
• Conducts annual competitive comparison and completes the organization's approved form to inform the finance department for annual rate review.
• Serves as liaison between administration and nursing when coordinating health admission screening.
• Manages all inquiry calls and follows the approved sales process.
• Communicates move-in information to concerned departments.
• Assists in the development and implementation of marketing materials per brand standards.
Requirements:
• Bachelor's degree in business, marketing, or related field, or equivalent work experience.
• 5+ years of experience in sales and marketing.
• Strong understanding of payer sources and ability to ensure prospective residents have viable payer sources.
