Sales and Marketing Director

1 week ago

Anoka, United States Volunteers of America National Services Full time

Come join our awesome team as Sales & Marketing Director at The Homestead at Anoka The Sales & Marketing Director is responsible for oversight of the entire campus including direct responsibility for the Assisted and Independent Living settings.

Sales & Marketing Director Job Highlights:

Employer/Employee Benefits:

  • Medical, Dental and Vision insurance
  • Health Savings Account (HSA)
  • Flexible Saving Account (FSA)
  • 403(b) - with discretionary contribution
  • Paid Vacation/Sick Time
Benefits with minimal to no cost to employees:
  • Scholarships
  • Employee Assistance Program (EAP)
  • Wellness program
  • Life insurance (with an option to purchase additional)
  • Short term disability
  • Loan program
  • Ministry Program
About the Job:

To serve as the primary community representative using knowledge of the community and services provided to generate new residents. In addition, this individual will serve as primary liaison between the facility and the community at large in marketing the facility and increasing awareness of our programs and services. Responsible for coordinating prospective inquiries from referral sources and the public, serving as the initial facility representative to inquiring parties for residency in the community; and maintaining relationships with residents and responsible parties and works to ensure occupancy goals are met.

Essentials:
  • Serves as the sales representative for internal and external marketing
  • Assists Residence Director in the development of an annual and quarterly goals and sales/marketing plan and has primary responsibility for carrying out details of the plan.
  • Conducts an annual competitive comparison and completes the organizations approved form to inform finance department for annual rate review.
  • Serves as liaison between administration and nursing when coordinating the health admission screening.
  • Manages all inquiry calls and follows the approved VOANS sales process.
  • Communicates move-in information to concerned departments.
  • Communicates the status of move-ins and the daily occupancy to all concerned departments represented at the management meetings.
  • Assists in the development and implementation of marketing materials (including ensuring that all marketing materials and website is up to date and current) per brand standards.
  • Utilize CRM software if available or manually document all inquiries to determine key performance standards of total inquiries, inquires to tour, and tour to move-in.
  • Identify and develop relationships with primary referral sources.
  • Manage and conduct the tour process for prospective residents and necessary follow-up efforts.
  • Supports and promotes the VOANS' branding campaign and fundraising.
  • Develops an understanding payer sources including, but not limited to, private pay, elderly waiver, VA benefits and long-term care insurance. Ensures prospective residents have viable payer source.
  • Develops strategy and executes plan related to community development and completes all admission forms and documentation including state regulations where applicable.
  • Maintains supply of admission and tour packets, applications and necessary department forms.
  • Serves on community committees as required.
  • Strives to meet occupancy budgets for all services levels as a minimum acceptable performance standard.
  • Attends required in-services and completes assigned online
  • Manage direct reports where applicable.
  • Other duties as assigned by the Residence.
Qualifications:
  • Graduate from a post-secondary program, preferably business, marketing or related degree preferred or equivalent work experience
  • 5+ years of experience in Sales & Marketing


At The Homestead at Anoka, our approach to care grows out of respect for the human spirit and the belief that the right to dignity doesn't diminish with age. Compassion, empathy, personal attention and concern for emotional and spiritual wellbeing are at the core of how we help every resident feel cherished and at home.

#LI-NM1

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